Match Your Innovation Process to the Results You Want – HBR

A good article on innovation, bottom up or top down — the needed results determine the means.

Excerpt: We are often asked whether the best way to structure for innovation is top-down or bottom-up. The answer is both, but it depends. Bottom-up approaches work well for incremental (keeps you in the game) innovations. Breakthrough (changes the game) innovations, contrary to popular belief, need a top-down approach.

Read full article via Match Your Innovation Process to the Results You Want – Vijay Govindarajan and Mark Sebell – Harvard Business Review.

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