The Relationship between Corporate Social Responsibility, Reputation, and Activist Targeting — The Harvard Law School Forum on Corporate Governance

Small business of-interest, need-to-know and news-to-watch.  The study provides an update on the status of “this is today”.   Leadership, governance and management

Excerpt:  The global market has created a complex political environment for corporations. On the one hand, they seem less beholden to state control, but on the other hand they have become more concerned with brand, image, and reputation as assets used to gain customer loyalty, stakeholder support, and regulatory freedom (Klein 1999). Their reliance on reputation as an asset has meant that they have become more committed to impression management tactics, like philanthropic activity and improving firm environmental standards, in order gain the approval of the stakeholders that matter most.

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