An Unlikely Partnership: When HR and Marketing Join Forces – HBR

Here is an idea with listed merits  —  certainly not the usual task pairing but creativity is today’s word.  Human resources and marketing

Excerpt:  The HR discipline is evolving into a strategic voice because its sphere of influence — talent attraction, engagement and retention — is now recognized as the foundation to organizational success. But the pervasive influence of social media on the work world demands change in the way employers motivate and communicate with talent. We’ve seen success with a novel approach to talent engagement: an integrated HR-Marketing strategy that teams Marketing’s brand messaging savvy with HR’s internal perspective and expertise. When HR brings a communication orientation to its role, the entire company benefits. The partnership brings added value to Marketing as well. How much more effective could a CMO be if he or she knew for certain that talent would deliver on the brand promise made in every external marketing message?

Read full article via An Unlikely Partnership: When HR and Marketing Join Forces – Patricia Nazemetz and Will Ruch – Harvard Business Review.

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