Jugaad: A Frugal, Flexible Approach to Innovation – Knowledge@Wharton

Good read for all leadership, governance and management charged with the responsibilities of ideas, creation, disruption and innovation  —  Jugaad a model of difference.

Excerpt:  In Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, authors Navi Radjou, Jaideep Prabhu and Simone Ahuja present a new approach to innovation that is fueling growth in emerging markets as well as developed ones. In their book, they outline the six principles of jugaad, a Hindi word meaning “an improvised solution born from ingenuity”: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin and follow your heart. Radjou and Ahuja sat down with Knowledge@Wharton to talk about their approach to fostering innovation in a hypercompetitive world.

Below is an edited transcript of the conversation.

Read full article via Jugaad: A Frugal, Flexible Approach to Innovation – Knowledge@Wharton.

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