Good read for all leadership, governance and management charged with the responsibilities of ideas, creation, disruption and innovation — Jugaad a model of difference.
Excerpt: In Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, authors Navi Radjou, Jaideep Prabhu and Simone Ahuja present a new approach to innovation that is fueling growth in emerging markets as well as developed ones. In their book, they outline the six principles of jugaad, a Hindi word meaning “an improvised solution born from ingenuity”: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin and follow your heart. Radjou and Ahuja sat down with Knowledge@Wharton to talk about their approach to fostering innovation in a hypercompetitive world.
Below is an edited transcript of the conversation.
Read full article via Jugaad: A Frugal, Flexible Approach to Innovation – Knowledge@Wharton.