Which Coupons Motivate Online Shoppers? : Marketing :: AMEX

Good stats to help you plan your future campaigns.

Excerpt:  Coupon site Red Plum surveyed some 9,100 customers online for their fifth annual Purse Strings Study. The study found that even with mobile deals, traditional couponing—scissors, circulars, and all—has not gone the way of the telegram: 79 percent said they were using circulars more to plan shopping trips, using more print coupons and using more mobile coupons than last year. Of those surveyed, 82 percent said they were using more online savings. (Total saved: Up to $50 per week.) Nearly two-thirds (62 percent) said they spent up to two hours weekly hunting down savings. The number of respondents who reported comparing prices both online and in print is up 9 percent over 2011.

Red full article via Which Coupons Motivate Online Shoppers? : Marketing :: American Express OPEN Forum.

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