The warning system can be as important to your business as is a nation’s natural or other disaster warning system to human life and safety.
Excerpt: Corporations should have early warning systems to detect emerging competitive threats that have long-term potential to affect their business. Just as seismologists used research to determine what to watch for and then distributed networks of sensors to identify the right signals, strategists can look back at past transformations to inform their own analyses.
Strategists need to understand how tomorrow’s industry could be structured. The work of two of the most important scholars in the field, Clayton Christensen and Richard N. Foster, suggests considering five questions: