The iPhone 5 Show: Why Apple Switched Speakers Every 10 Minutes

Dissecting the effectiveness of the Apple show provides takeaways for all presenters, trainers, etc.    Communications leadership and management

Excerpt:  According to John Medina, a molecular biologist at the University of Washington medical school, “The brain seems to be making choices according to some stubborn timing pattern, undoubtedly influenced by both culture and gene.” Medina once told me that in every college course he teaches he asks the same question of his students: “Given a class of medium interest, not too boring and not too exciting, when do you start glancing at the clock, wondering when the class will be over?” The answer is always exactly the same—ten minutes. That means as a speaker you need to re-engage the audience after approximately ten minutes or less.

Read full article via The iPhone 5 Show: Why Apple Switched Speakers Every 10 Minutes – Forbes.

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