Recommended for all small business. More on business intelligence challenges and best practices.
Excerpt: Forrester defines customer analytics as:
“The set of methods, tools, and technologies used to analyze customer data – where the goal is to inform customer acquisition and retention, enhance customer relationships, and drive customer profitability.”
To better understand The State Of Customer Analytics 2012, Forrester analyst Srividya Sridharan surveyed 90 customer analytics professionals from around the world about their customer analytics practices.
Download podcast here via TechnoPolitics Podcast: The State Of Customer Analytics 2012 | Forrester Blogs.