What Executives Don’t Understand About Big Data – HBR

Another good article on BIG DATA — what it is and what it is not  —  harnessing and best practices uses.   With the evolution of overload information and technologies driving more —  most, including small businesses, are striving to “get their head around” the challenges and the benefits.

Excerpt:  By contrast, the overwhelming majority of enterprise IT systems can’t quite make up their digital minds. Is big data there to feed the algorithms or inform the humans? Is big data being used to run a business process or create situational awareness for top management? Is big data there to provide a more innovative signal or a comfortable redundancy? “All of the above” is exactly the wrong answer.

What works best is not a C-suite commitment to “bigger data,” ambitious algorithms or sophisticated analytics. A commitment to a desired business outcome is the critical success factor.

Read full article via What Executives Don’t Understand About Big Data – Michael Schrage – Harvard Business Review.

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