Digital Dilemma: Do You Really Need an App? – Knowledge@Australian School of Business

There are great takeaways in how-to  —  develop apps that serve your customer’s needs.

Excerpt:  Alan Thorogood, senior visiting fellow in strategy and entrepreneurship at the Australian School of Business and course leader in IT strategy at the Australian Graduate School of Management (AGSM) MBA programs, cites the development of the CaseBase Case Citator by LexisNexis as a key example of “co-creation” of an app. This is where a company works closely with customers to explore what would be useful to them as it develops an app.

Read full article via Digital Dilemma: Do You Really Need an App? – Knowledge@Australian School of Business.

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