More on innovation today with a special look at Silicon Valley’s methods to help you enhance your own strategies.
Excerpt: Silicon Valley is the world’s iconic ecosystem of innovation, the “Florence” of our time. Yet the lessons that most people draw from it are often wrong. It is not simply the result of mashing talented people, great ideas, and lots of money together, as many assume. Those are just the starting ingredients. Many places around the world also have smart, creative, rich people. What is special about the Valley is the mixing of those ingredients, and that requires a recipe, which is the unusual culture. That recipe, however, has remained elusive to most outside observers.