Recommended read for all small business. The article includes great takeaway how-to in website content design and management for impressive results. The example in the article is a tax and consulting firm but the tips and advice hold true for all businesses.
Excerpt: SUMMARY: If the website is the center of the marketing universe, content is the cement that holds that foundation together, according to Eric Webb, Senior Director of Communications & Brand, McGladrey, a global assurance, tax and consulting firm.
This case study covers how McGladrey completely revamped its content marketing and website design, streamlining content production in the process. The company increased Web traffic, boosted its content production, and, in a less than three-month period, can now attribute $427,000 in business to its content marketing strategy.