The ebook is free but you do have to register your name and such. Clicking on the link below takes you to site with a blurb on each of the 6 chapters in the ebook, a form to use for registering and a download button.
Excerpt: Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.
Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.
Download HubSpot’s guide which will help you create a social media strategy that caters to your audience, whether in a specific country or across multiple nations. This free 71-page guide includes the following chapters:
Read blurb on each chapter and download guide here via The Complete Guide to Global Social Media Marketing. From HubSpot