More today on content and your marketing campaigns. Article has good tips and takeaway how-to in a ‘no-nonsense’ format.
Excerpt: And when it comes to creating and distributing content as a key part of your content strategy, keep two objectives in mind: creative and marketing.
The creative objective is to regularly come up with contextual material that the audience finds relevant enough to opt-in to receive, compelling enough to share with friends, and engaging enough to demand and come back for more—thus building a community around content.
The marketing objective is to amplify reach for all content. The ideal goal? Create content that goes viral.