Good read with tips, tools and advice. Part of learning best practices in an evolving trend is to collect the data and tools — this article stands out as a valuable.
Excerpt: When people start content marketing initiatives, they often have lots of new, exciting ideas and brainstorms about how they can generate lots of social attention, influence the influencers, and attract high-quality links.
However, it can be very easy to get carried away with all of these new ideas and concepts and forget that the best content for your brand, might already exist….
The first step for us, in any content marketing project, is to perform a content audit.
Read full article via What’s Your Content Performance Ratio?. From Blue Glass