Good read. Article gives you insight into trends and the takeaways are in developing how-to to take advantage of the trends and needs today.
Excerpt: Technology Vendors for IT Focus on IT Spend
Forrester’s technology vendor clients prefer data over analysis, whereas our IT clients prefer analysis. The vendors are gracious and will sit through a few slides of customer problem examples and politely let me wax on about where their real opportunities are, but most only really perk up when I get to the data slides. Having been responsible for product strategy for software product lines myself, I understand precisely why this is the case: When you’re in middle management, your ability to get oxygen (read: funding) to sustain your team depends on your ability to make a case, and the case is usually predicated on IT spend.
Read full article via A Faster Horse: It’s Time for Enterprise Personal Computing 2.0 | Forrester Blogs.