Big Data’s Biggest Obstacles – HBR

Good read and a reality of big data best practice goals.  Recommended.

Excerpt:  Big Data can allow us to see and predict human behavior objectively. What starts small — for instance, seeing through data how people really eat and move — can become massive — such as overhauling the health care system to address real behavior.

I am optimistic about Big Data, but I’m also realistic. There are many obstacles to getting to a good place with it. Here are some of them:

Read full article via Big Data’s Biggest Obstacles – Alex “Sandy” Pentland – Harvard Business Review.

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