Good read and a reality of big data best practice goals. Recommended.
Excerpt: Big Data can allow us to see and predict human behavior objectively. What starts small — for instance, seeing through data how people really eat and move — can become massive — such as overhauling the health care system to address real behavior.
I am optimistic about Big Data, but I’m also realistic. There are many obstacles to getting to a good place with it. Here are some of them:
Read full article via Big Data’s Biggest Obstacles – Alex “Sandy” Pentland – Harvard Business Review.