For all small business with year end holiday sales in mind. Study gives you results to help you plan your campaigns.
Excerpt: This holiday season, U.S. polls are reporting more confidence in the economy — but not because consumers have more money to spend than they did last year. Indeed, because the economy is still sputtering, overall retail sales this holiday season are likely to be flat or only slightly up. The confidence may instead be coming from a shift in expectations and habits. Recession-driven consumer shopping patterns that many people assumed were temporary are now becoming permanent. Retailers have adjusted many old practices since 2008, and they have some grounds for optimism — but only if they continue to be capable of rapid change.
Read full article via “I’m Still Standing,” Say Consumers. From Strategy + Business – Booz & Co