Marketing Fundamentals — Wharton@Work October 2012

Another good read from Wharton today on marketing with tips and advice.

Excerpt:  Wharton@Work spoke with Wes Hutchinson, Wharton marketing professor and director of the Wharton Behavioral Lab, about cutting-edge research that offers deep insights into customer behavior. But in the increasingly complex world of marketing, not all that’s new is worth paying attention to. Hutchinson offers advice on where to focus.

Read full article via Marketing Fundamentals — Wharton@Work October 2012.


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