More information into the “why” for gamification. Read examples of success within business — become the designer for your businesses’ use.
Excerpt: That’s why researchers like Werbach study gamification, or “building game-like elements into existing processes or activities.” Gamification entails the use of game elements and game design techniques in non-game contexts.
Gamification of established processes can make a significant impact.
Read full article via It’s All Fun and Games | Wharton Magazine.