Your Company Needs A Mobile Strategy Yesterday–And These Numbers Prove It

More advice on your mobile campaign — or if you don’t yet have a mobile campaign, this is a serious heads up.

Excerpt:  …….  seen how powerful mobile marketing has been for my clients and others. Here are a few examples:

A mobile-based loyalty program for Maurices, a chain of women’s clothing stores, was directly responsible for jump-starting $1 million in sales in only four months.

A text message list helped Pacha, a New York City nightclub, realize $12,400 in additional income.

A Foursquare check-in campaign boosted short-term revenues at Angelo & Maxie’s, a Manhattan restaurant, by $18,000.

These are only three examples of many success stories I’ve witnessed–and yet, the really shocking statistic when it comes to mobile marketing is how few big brands are doing it. According to a report from eMarketer, mobile advertising accounted for less than 1% of worldwide ad spending in 2011.

Read full article via Your Company Needs A Mobile Strategy Yesterday–And These Numbers Prove It | Fast Company.

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