Can Twitter Monetise the Cultural Zeitgeist? – Knowledge@Australian School of Business

Good read.  It is an update of where we have been, are now and might go — and  the results expected from “might go”.    Social media

Excerpt:  “When people think about either [Facebook or Twitter], it’s natural to make the comparison, but historically they are very different,” notes Wharton operations and information management professor Shawndra Hill. Yet, Hill adds, this is beginning to change. “The lines today are becoming quite blurry.”

Read full article via Can Twitter Monetise the Cultural Zeitgeist? – Knowledge@Australian School of Business.

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