Check out the predictions and some stats from Gartner and TechCrunch in this TechCrunch article. Good read for all small business.
Excerpt: Gartner names three things that are still niche and growing: bar code marketing, mobile coupons and augmented reality. All three share some common features: a lack of consumer awareness, slow adoption and often-poor user experience. (These are my opinions, not Gartner’s.) Bar codes, Gartner believes, could become “mainstream” within 2-5 years. Mobile coupon adoption has been “slow” and augmented reality reached its hype cycle two years ago (when it was, as it is now, still niche). Whether efforts by Apple with its Passbook service, or Facebook pushing further into coupons, or Google and its ambitions to do ever more integrating services like Goggles and Wallet, helps turn these challenges around remains to be seen.