Good detail and examples in this how-to article for all ecommerce.
Excerpt: Even though it’s just now October, this is the time to start thinking about ways to attract shoppers and boost conversions over the upcoming holidays. Competition is going to be fierce, particularly online where offers of free shipping have consistently trumped all other holiday promotions in the past. Online retailers have set the bar for what gets customers to convert, and they are considering sweetening the deal with free returns as well.
But even with these best practices in place, what else can you do to make sure your holiday ecommerce launches are a success? Here are a few up and coming trends to consider:
Read full article via How to Increase eCommerce Conversions during the 2012 Holiday Season. From KISSmetrics