New Marketing Rules: When Social Media Spins Out of Control – Knowledge@Australian School of Business

More information and advice as we progressively establish the best practices of this new world of ours.

Excerpt:  Marketers are in a spin following the Advertising Standards Board (ASB) ruling that brands are responsible for user comments posted on their Facebook pages, and an Australian Competition and Consumer Commission (ACCC) warning that court action can result for larger organisations if inappropriate material is not removed quickly. What do the rulings mean for the future? To what extent can companies control what customers and advertisers say on their Facebook pages or on other social media?

Read full article via New Marketing Rules: When Social Media Spins Out of Control – Knowledge@Australian School of Business.

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