Why Trade Shows are Still Important to a Business

Guest Post

Trade shows are an important way for many businesses to boost their marketing efforts, reach vast audiences and improve sales. Regardless of what industry you work in, they are a vital tool for any company to influence prospective customers and progress revenue.

You can enhance your firm’s status by exhibiting at a trade show and here are 6 key reasons why you should consider displaying your products or services at a local exhibition:

  • Professional platform
    Anyone who is serious in the industry will be at the event so if you want your business to improve its reputation as a professional contender, you need to attend. It is a great way to scope out your competition and evaluate their products/services! Maybe you can learn something to improve how your own firm works?
  • Wider audience
    The fact of the matter is trade shows can give you the platform to reach wide audiences and boost your presence in the industry. Thousands of people visit such events so imagine the limitless possibilities? You wouldn’t get the same opportunity anywhere else.
  • Evolution of needs
    Nowadays, more and more people utilise the internet and it is vital for any business to succeed to have a presence online. Society’s needs have evolved and this is heightened more so with the help of social media. Integrate this into your marketing by talking about the event and sharing news and information on the World Wide Web. Tweet about the show’s guest speakers, interact on Facebook and post pictures on Flicr.
  • New prospects
    The potential of new business is outstanding at exhibitions; you can introduce new products/services, gather leads and build relationships that could turn into project work in the future. The opportunity to score new contracts and win work is vast- you would be unwise not to take advantage of such a break.
  • Extra press
    Online PR is a fundamental marketing tool for many firms across the world and when delivered correctly with further techniques like social media and search engine optimisation (SEO), it can boost your promotional efforts. Attending trade shows offers a business extra press and media attention and this is hugely beneficial to control the online perception of your business.
  • Research
    Various surveys and studies have proven how helpful tradeshows can be. Findings published by Trade Show Teacher reveal that 86% of people believe that trade shows help their company make buying decisions; almost 90% admit it helps them to stay up-to-date on the latest industry developments and trends; and 88% confessed that it saves time by bringing all vendors under the same roof at the same time.

Furthermore, 62% say they save money because all the vendors are in the same place at the same time; and 84% like the fact that they have an opportunity to discuss ideas or problems with other industry professionals. You can speak to them and get advice- after all, everyone is in the same boat!

This article was written by Display Wizard, the UK specialists in display stands and banners for exhibitions and events. Find out more here on how the leading experts can help to boost your marketing efforts at a local trade show and check out the extensive collection of exhibition solutions today.

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