Are you global or plan to be so? Read this — another line item in your global checklist.
Excerpt: But as the barriers to global commerce have fallen complexities of global branding have taken their place. In today’s global economy business needs to be nimble enough to rapidly take advantage of new markets and opportunities as they arise. All too often these fleet-footed businesses are being slowed or sabotaged by hurdles they face when attempting to use their brands on a more global scale.
In this regard, I have assembled the four most common myths about global branding that I encounter almost on a daily basis.
Read full article via 4 Myths of Global Branding | Inc.com.