Building The Implicit Social Graph

This is a reprint from last year but well worth your read if you missed it.  The ranking for the search engine is imperative.

Excerpt:  You can be certain Google is building an implicit social graph:

“we studied the implicit social graph, a social network that is constructed by the interactions between users and their groups. We proposed an interaction-based metric for computing the relative importance of the contacts and groups in a user’s egocentric network, that takes into account the recency, frequency, and direction of interactions” – Google

Read full article via Building The Implicit Social Graph | SEOmoz.

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