Guest posts on this site also enjoy a byline link back to the author and author’s affiliation or business plus exposure as to their expertise on subject.
Excerpt: Link building is the website promotional strategy for acquiring direct inbound links to your site. It’s an important driver that helps your website rank higher in the search engines. Second-tier link building is a bit more complex: it’s an often ignored strategy for where you acquire links to webpages outside your domain that link to your pages.
Read full article via Make the Most of Guest Blogging: Second-Tier Link Building. From KISSmetrics