Big Data for Small Businesses

Good read.  Find out what other small businesses are using to mine big data they can afford and use.

Excerpt:  When Kobie Fuller was hired as chief marketing officer at Revolve Clothing, in July 2011, one of the major challenges he faced was how to encourage customers to become repeat buyers.

He was sure that the answer lay somewhere in the mass of customer-order data the 160-employee online apparel retailer collects daily. But when he arrived, that data was stored in a difficult-to-navigate database. Pulling sets of data meant asking an IT guy to run a special query. And even figuring out where to start was tricky. Revolve’s data reached back to when the company was founded, in 2003. “I wanted ready access to key statistics without begging someone to mine the data for me,” says Fuller.

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