Ok guys, here is your next problem! What do you do about it?
Excerpt: A growing number of professionals are using social media to build a personal, public identity—a brand of their own—based on their work. Think of an accountant who writes a widely read blog about auditing, or a sales associate who has attracted a big following online by tweeting out his store’s latest deals.
Co-branded employees may exist largely below the radar now, but that’s changing fast, and employers need to start preparing for the ever-greater challenges they pose for managers, co-workers and companies.
Read full article via Your Employee Is an Online Celebrity. Now What Do You Do? – WSJ.com.