Category Archives: Business Blog & Miscellaneous

14 New Posts HALLOWEEN, 10.31.12 Small Business News to Use

HOME page highlights today include:
– 50 Halloween desktop wallpapers to copy and use — cool.
– affordable care act changes for 2013 – you need to know these
– Grant Thornton gives us an update of their Compensation & Benefits Bulletin
– your next problem — your employee is now a big personal brand
– CFO.com’s special digital edition for private companies
– affordable and manageable big data for small business
– know what competitive intelligence is —  upgrade your team
– more stats on why small business should blog
– develop your memory — it helps immeasurably in all your responsibilities
– Gartner gives us the 2013 update on technology trends
– brain performance test (cool) with a specialized report to show what you need
– plus there is even more today – explore all!

Halloween is a favorite for some.  Please stay safe tonight and HAVE FUN!!

Beverly

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10 New Posts & 1 New Infographic Today, 10.29.12 Small Business News to Use

HOME page highlights today include:
– mobile to be big this holiday season — build apps and use the right channel
– big guys are setting up same day delivery — major competition
– if you are reseller, check out court case pending — impact could be great
– recognize when goals change your market — ROI metrics need to change also
– one of my favorites (of course) leadership brain tools
– update on whistleblower status from Harvard Law
– plus even more as usual — explore today and then explore on all of the site!

INFOGRAPHICS page today includes one new:
Bring Your Own Device (BYOD) | The Good, The Bad and The Ugly

Enjoy!

A message from us:  We hope all of our relatives, friends and colleagues on the East Coast stay safe tonight.  The latest news is that “Sandy” was downgraded from hurricane to storm — still packing walloping winds and rain though.

Beverly

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5 New Posts, 2 New Guest Posts & 3 New Infographics Today, 10.26.12 Small Business News to Use

HOME page highlights today include:
– can business embed IT — good read.
– financial markets effect on economic decisions.
– a look at the data management we need yet to conquer.
– the public versus private boundaries in capital
– plus even more today as usual — do explore current and archives.

GUEST POST (1) page has a new article today (good read):
A Small Business Survival Guide The First Three Years, by Sarah Levy

GUEST POST (2) page has a new article today (good read):
‘Micro’ Management for ‘Macro’ Benefits, by James Harrison

 INFOGRAPHICS page has three new infographics today, don’t miss these:
Image Sizing Cheat Sheet for Social Media   
10 of the Spookiest Cyber Attacks in 2012
– The Conversion Rate Optimization Report 2012

Enjoy all of these and then explore for even more!

Everyone everywhere have a great weekend!

Beverly

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9 New Posts Today, 10.25.12 Small Business News to Use

HOME page highlights today include:
– global branding can be different — add this to your checklist.
– how many are aware of companies with golden parachutes still?
– Harvard Law gives us a guide to ADR offerings – good information.
– MS launched their new Windows 8 operating system – see review.
– 45 social media and marketing events from Mashable’s Event Board.
– financial now regulations – good review.
– plus even more in today’s posts — do explore!

Enjoy all!

Beverly

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Today, 10.24.12: Small Business News to Use Will Be Back on Schedule Tomorrow!

The best way to describe today is “obliterated” !! 

There were many new and interesting posts, guest posts and an infographic yesterday for you to browse.  Plus, of course, all the RSS link sources with lists of their recent articles, our daily newsletter link, then there is the rich content also available in search archives of our 9,337 posts and counting.

Enjoy!  Back on task tomorrow.

Beverly 

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7 New Posts, 2 New Guest Posts & 1 New Infographic Today, 10.23.12 Small Business News to Use

HOME page highlights today include:
– should you offer to match a competitor’s price — read this first.
– stress management tools to help you handle or avoid stress.
– knowledge management – know what this means — read article.
– when do you cut losses and move on?
– and even more today – as usual.

GUEST POST (1) page has a new article today:
The Benefits Of Leasing Photocopiers And Printers  by Christina Appleworth

GUEST POST (2) page has a new article today:
Why Trade Shows are Still Important to a Business by  Display Wizard, the UK specialists

INFOGRAPHICS page has a new infographic today:
Increase Your Revenue With Gift Cards  from Nerdgraph Infographics

Enjoy all!

Beverly

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8 New Posts Today, 10.22.12 Small Business News to Use

HOME page highlights today include:
– risk management today — complex or simple?
– marketing today — very different world out there for all businesses.
– communications and presentation — a better look at “why”.
– AMEX gives us an infographic view of the VC term sheet.
– physicians slowly using available tools to stay better informed — we benefit!
– your brain hijacks you — most likely without your awareness.
– plus even more in articles today  — as usual.

Enjoy all!

Did you charge into your Monday?  Even better, did you manage to sustain that charge all day?   For me, Monday can sometimes require more  — more everything!  Have I mis-programmed myself to a self fulfilling prophecy?  What do you think?

Beverly

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10 New Posts Today, 10.19.12 Small Business News to Use

HOME page highlights today:
– table of methods for problem solving and more.
– how to be more creative – this is where ideas come from!
– eCommerce ramping up to meet 2012 Holiday Season.
– body language and facial cues – how to read the other guy.
– equity market structure and self-regulation from Harvard Law.
– business outlook and trends from Harvard Law.
– a fix for financial reporting please.
– plus even more today as usual.

GUEST POST pages 1 and 2 –  each has a new article as of yesterday.

INFOGRAPHICS page –  a new infographic as of yesterday.

Enjoy all!

I just had a potential client tell me they wanted to reorganize it all  …  or as she expressed it, “to put all the ducks in order”.   I like my “ducks in order” also.  I plan to spend some time this weekend to catch up here “putting my ducks in order” after a hectic week.

Everyone everywhere have a great weekend whether you are enjoying rest and relaxation or working a bit as I am.

Beverly

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11 New Posts, 2 New Guest Posts & 1 New Infographic, 10.18.12 Small Business News to Use

HOME page highlights include:
– copy of IRS 2013 Pension Plan Limitations
– Deloitte gave us two good articles today, one on inside/outside architecture
– Booz & Co. gives us talent pipeline article – good read
– trim shipping cost, 10 ways and tips
– next generation supply chains
– Harvard Law gives us the update at end of 2012 Proxy Season
– marketing tools free from Google
– plus even more topics in today’s posts, please explore all

GUEST POST (1)  and  (2) pages — Two New Today:
– The Ins and Outs of Creating a Saleable Product by Sauce Communications
Cash Advance Loan Gives Financial Opportunity for Your Small Business by Brian Thomas

INFOGRAPHICS page, One New Today:
– The Rise of MCommerce

Enjoy all!

Beverly


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10 New Posts Today, 10.17.12 Small Business News to Use

Another day of back to back meetings in my little corner of the world  ……..  and ongoing.   I wanted to at least sign off for the day … a routine we are all used to seeing  ….  even though there isn’t time to list highlights or share a thought today.

Please enjoy and explore!

Beverly

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10 New Posts Today, 10.16.12 Small Business News to Use

HOME page highlights today:
– outsourcing accounting, information technology and ?  – maybe not .
– communications – are you really communicating what you think you are?
– try a power pose to feel and be better — there are actually measurable changes.
– BYOD is still a big challenge – have you thought about all the issues?
– make yourself a CEO – yep, the old DIY!
– lots on innovation, how-to and why you might be failing.
– IRS gives you a site with several links to small business how-to.
– tools for the mind – a couple of articles from MindTools with great how-to
– plus even more topics today as usual

Enjoy all.  Don’t forget to check the two guest post pages also — we have two more new guest articles in the “preparation” stage.  Out soon!

Beverly

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READ: 17 New Posts, 1 New Guest Post & 2 New Infographics, 10.15.12 Small Business News to Use

HOME page highlights today include:
– two articles on mind-mapping, by apps or by pencil and paper.
– businesses you can easily start at home.
– mind your credit scores — check how they might be used!
– accounting standards and financial reporting —  relevance is!
– a handbook for Dodd-Frank — about time, yes?
– big data “what ifs”  —  calling geeks for 1,000 computers!
– vendor negotiation advice — don’t neglect these guys.
– and lots more topics today!

GUEST POST (1) page has a new article,  Where to Start with Your Content Marketing Strategy, by Charlotte Rivington.   Good read and how-to takeaways.

INFOGRAPHICS page  has two new infographics published this weekend, The Top 1,000 YouTube Channels   and   The State of Corporate Wellness Programs in America.  Check them both — good information

Well, there you are — enjoy all!  It’s a bang-up start to the work week, don’t you agree?

Beverly 

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Where to Start with Your Content Marketing Strategy

Guest Post by Charlotte Rivington

Need to be ‘doing’ content marketing, but don’t know where to start? Here’s our guide to building your first effective content marketing strategy

1. Know who you’re talking to
One of the biggest differences between on- and offline readers is that online, people are task-focused: they’re trying to solve a problem, get something done or answer a question. What are they going to be doing when they come to your site? Before you start planning content, get to know your audience and what they want.

2. Decide what you’re trying to achieve
Are you trying to improve sales? Get more sign-ups? Or are you looking to be a thought leader in your field? Set your own objectives. Not only will this help you generate content ideas, it’ll also give you something to measure your success by.

3. Pick your specialist subject
Especially the case for B2B marketers, understanding the niche expertise you have and developing a way to share that expertise is an essential step for your content marketing. Ask yourself: what do you know more about than anyone else? Then write about that.

4. Channel hop
Once you know who you’re talking to, what you’re talking about and why, choose your platforms. Are you going to be putting content up on your site? Will you be running a blog? Can you guest-post elsewhere? Do you have a social networking strategy you can capitalise on? Make sure you understand the channels your audience prefer, and use the COPE principle: create once, publish everywhere.

5. Bring your own discipline
Traditional publishing houses have a strict hierarchy to make sure quality content gets produced on time and to its brief. Learn from them: plan your content in advance. Keep an editorial calendar. Set deadlines and meet them. And do everything you can to make sure quality is high – proofread, fact-check and stay up to date.

6.  Make things easy
Pick formats of content you can repeat on your website over and over. Things like top tips, buyers’ guides and case studies can follow a pattern every time, making it easier for your users to scan-read and making it easier for you to produce. And remember that content often begets content – planning a competition? Run a blog post announcing it, use the results as research findings and create a press release, create a follow-up interview with the winner…

7. Be realistic about your resources
Content production doesn’t just happen. It takes time to do it at all, and tremendous skill, expertise and more time to do it right. If you haven’t got the resources to do this in-house, you need to allocate your budget and outsource the work to a content marketing agency.

Author: Charlotte Rivington is a freelance writer on social media and marketing, actively blogging covering everything from marketing tips and intriguing fresh new content. When she is free she loves to travel whilst she writes.

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6 New Posts Today, 10.12.12 Small Business News to Use

Highlights today include a GREAT list of free webinars available for small business owners from NFIB  — also today is an article with advice on turnaround success  —  then, addressing the security issues of BYOD with which everyone is now challenged   —   read why you should weigh open source and why it is successful for some or most  —  plus more on advertising and marketing campaigns.    Read all highlights and then explore even more in today, current and archive posts.

Everyone everywhere have a great weekend.  I hope by the time the weekend is over I am on the winning side of this bug/virus that seems to have found me despite my best efforts to avoid it.

Beverly

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8 New Posts Today, 10.11.12 Small Business News to Use

Today’s highlights: HBR gives you a list of top books for well-rounded leaders, there are multiple articles today on marketing, advertising and social media, also articles with leadership help and how-to, read update on board of directors mix weighted and an article with information of SBA’s offering of classes on how-to secure a government contract — plus more.

Enjoy all!

Beverly

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