Category Archives: Marketing, Branding, Sales, Advertising, eCommerce & Social Media

How Marketers Can Take Advantage Of Apple’s iOS 6

Well, we all know iOS 6 is here and now we have advice in how to best use it’s technology and features for our marketing campaigns.

Excerpt:  How You Can Take Advantage Of iOS 6 To Improve Your Marketing

Your next question is probably, “What does this mean for me as a marketer?” With over 2 million pre-orders on the first day, the iPhone 5 (which comes loaded with iOS 6) is sure to be in the hands of your customers. Here are a few ways to take advantage of the new features:

Read full article via How Marketers Can Take Advantage Of Apple’s iOS 6.  From Marketing Land

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Deloitte | Retail & Distribution

For everyone in the holiday sales arena, particularly all of our retail small businesses.

Articles Included – Insights
Excerpt:

No debate here — shoppers’ spirits are brighterDeloitte’s 2012 annual holiday survey: Omnichannel shoppers to spend 71 percent more on gifts than store-only shoppers.

Mobile retailing: Are you ready for radical change? Mobile technology is affecting many parts of a retailer’s business: from inventory management to cross-channel integration, talent recruitment, and more. This report outlines seven important mobile retailing implications that are emerging as universal.

Retail global expansion For retailers, entering new foreign markets is not as simple as signing a lease and opening the doors. Deloitte examines three primary market-entry methods, franchising, joint venture and owned expansion, and explores the potential trade-offs that each model presents.

The dawn of mobile influence Mobile is having a major impact on store-based sales and its influence is increasing. Deloitte examines the current and potential future effect of mobile on traditional in-store sales.

Pricing from ahead: Helping retailers win in the age of the connected consumerAccess to information through digital technology has changed the tide in retail. How might retailers build an effective pricing strategy to address today’s connected consumer and achieve positive business results?

Check out the articles on November update via Deloitte | Retail & Distribution.

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17 Little Known Social Media Tools You Should Be Using (and Why)

Following our previous post with 5 popular social media tools for marketing, KISSmetrics gives us even more and good detail on 17 useful social media tools for marketing.  Check out previous 5 and the 17 in this article.

Excerpt:  Everywhere you look there is social media. It’s in our homes, businesses, places of worship and schools. And everywhere you look people are using it and talking about it. And it seems that every week there is a new social site launched.

To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service. What’s a marketing professional to do?

To help you cut through the clutter I thought I’d share with you 17 must-use social media tools that have helped my clients and their businesses. You’ll also get my reasons for why you should be using these tools, too.

Read full article via 17 Little Known Social Media Tools You Should Be Using (and Why).  From KISSmetrics

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Five Valuable Tools to Facilitate Your Social Media Strategies

Check out the most popular tools to help you organize the growing social media campaigns.

Excerpt:  Utilizing social media in your online endeavors should be an essential component of your overall strategy. Search engines are being modified to reflect the popularity of powerful sites like Facebook, Twitter and other big-name players. Maintaining a social presence and building a reliable reputation are vital to effective online marketing and networking. Now, as Google+ and Pinterest join the mix, it can become overwhelming to keep track of the multitude of social sites to update regularly. Here are some of the most popular tools to make your job easier.

Read full article via Five Valuable Tools to Facilitate Your Social Media Strategies.  From Blogtrepreneur

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Your Employee Is an Online Celebrity. Now What Do You Do?

Ok guys, here is your next problem!   What do you do about it?

Excerpt:  A growing number of professionals are using social media to build a personal, public identity—a brand of their own—based on their work. Think of an accountant who writes a widely read blog about auditing, or a sales associate who has attracted a big following online by tweeting out his store’s latest deals.

Co-branded employees may exist largely below the radar now, but that’s changing fast, and employers need to start preparing for the ever-greater challenges they pose for managers, co-workers and companies.

Read full article via Your Employee Is an Online Celebrity. Now What Do You Do? – WSJ.com.

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Four New Charts That Show the Value of Small Business Blogging

Need more proof that blogging is important to your small business?  Check out the stats in these newly issued charts.

Excerpt:  Of course, it’s not just about quantity — quality is also important here. But the HubSpot charts and statistics echo what I’ve seen with my own clients in the past. It takes a little time to gain traction and see results, but when a small business consistently publishes quality content each month, and keeps doing so for several months to a year (and more), website traffic goes up along with other goals — whether it be lead gen or product sales or whatever.

Read full article via Four New Charts That Show the Value of Small Business Blogging.  From Small Business Search Marketing

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How Social Media is Destroying Productivity (Infographic)

How Social Media is
Destroying Productivity

So, you’ve just finished a task or an assignment and figure you deserve a little mental break. Why not check Facebook or Twitter? It will only take you five minutes, right? Wrong.

As American students and workers spend more time on the Internet and on social media sites in particular, their levels of productivity are tanking. The average college student might spend three hours checking their various social media sites, but only two hours studying. That discrepancy is reflected in lower GPAs. Workers aren’t faring much better, either. Every time someone at work gets an IM, a Facebook message or a tweet, it takes them a whopping 23 minutes to get back on task. Taken all together, that costs the American economy $650 billion per year in lost productivity. The next time you think about checking a social media site, consider how much time and energy it will actually take.

Social Media At Work

Social Media At Work by http://www.learnstuff.com

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Google Is Testing Same-Day Delivery for Shoppers

Competition heats up with same day delivery in the works by major companies and retailers.

Excerpt:   Google is now in the same-day delivery business. In San Francisco, some people affiliated with Google can buy a product, using their phones or computers, and have it delivered to their homes in a matter of hours.Plans for the new service have been under way for more than a year. But it recently went live for some Google employees and their friends, according to two people briefed on the service who were not authorized to discuss it because Google has not yet publicly introduced it. At least one national apparel chain is involved, one of these people said. A Google spokesman, Nate Tyler, declined to comment.Google is just one company tackling same-day delivery. So are Wal-Mart Stores, Amazon.com, eBay and the United States Postal Service.

Read full article via Google Is Testing Same-Day Delivery for Shoppers – NYTimes.com.

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Building The Implicit Social Graph

This is a reprint from last year but well worth your read if you missed it.  The ranking for the search engine is imperative.

Excerpt:  You can be certain Google is building an implicit social graph:

“we studied the implicit social graph, a social network that is constructed by the interactions between users and their groups. We proposed an interaction-based metric for computing the relative importance of the contacts and groups in a user’s egocentric network, that takes into account the recency, frequency, and direction of interactions” – Google

Read full article via Building The Implicit Social Graph | SEOmoz.

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Which Mobile Channel Will Reign This Holiday Season?

Want to put your efforts in the most popular mobile channels for the coming holiday season — read some study help in choosing.

Excerpt:   This holiday season marketers are going to be using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack? Mobile has changed over the years. Retailers such as Target and Starbucks are using mobile to interact with consumers on a deeper level. “If the recent CMO Council survey is to be believed, you can ask whether marketers are looking at the holiday season differently this year,” said Jeff Hasen, chief marketing officer at HipCricket, New York.

Read full article via Which mobile channel will reign this holiday season? – Mobile Marketer – Content.

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The Beginner’s Guide to Mobile App Marketing

Here you go entrepreneurs, build a mobile marketing app from beginning steps to success.

Excerpt:  Building an app is hard, and marketing an app is even harder. It requires a multi-faceted approach that is coordinated and coherent. Each of the steps above will contribute to a successfully marketed app, but none of them are silver bullets.

Read full article via The Beginner’s Guide to Mobile App Marketing.  From QuickSprout

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Why Changed Goals Require Changed Metrics

Important read with small business takeaways.  Explore why your ROI has probably changed and what to do about it.

Business needs, changes in management, competitive pressures, or any combination, can lead to significant changes in paid search goals. Where the enterprise was using paid search for brand awareness and customer acquisition and was happy to invest in future growth, now the goal shifts to making search profitable in the immediate term, or vice-versa.

The beauty of paid search is that we can turn on a dime to hit those new goals.

The problem is that flawless execution will produce “bad” year-over-year comparisons that are a natural consequence of the change in goal. Senior executives in other departments and consultants (having no institutional memory) will proceed to beat up the paid search manager for doing her/his job well.

Read full article via Why Changed Goals Require Changed Metrics.  SEO Search Engine

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Picture Perfect: Image Sizing Cheat Sheet for Social Media (Infographic)

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The Five Cs of Opportunity Identification – HBR

Good read on sources to target innovation in your company.

Excerpt:  Simply asking “what job is the customer trying to get done?” can be a powerful way to enable innovation, because it forces you to go beyond superficial demographic markers that correlate with purchase and use to zero in on frustrations and desires that motivate purchase and use.

Seductive simplicity hides a rich, robust set of opportunity identification tools. Through our experience utilizing the “jobs-to-be-done” concept in a range of settings, my colleagues and I have developed five tips for would-be innovators: the five Cs of opportunity identification (modeled after marketing’s famous four Ps — price, product, place, and promotion).

Read full article via The Five Cs of Opportunity Identification – Scott Anthony – Harvard Business Review.

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Know Your Customers Wherever They Are – HBR

Good read on today’s customer actions in buying a product.   Business needs to address how to collect and use the data.  Sales

Excerpt: Jane wants to buy a TV and starts her shopping journey with a Google search. She finds an electronics review site, clicks on a banner ad, reads about the product details, and decides to go into the store to see the model. She speaks with a sales associate and posts a picture of the TV on Facebook for her friends’ feedback. She also uses her smartphone to do a quick price comparison, and scans the QR code to get additional product information.

Welcome to problem #1 for retailers: The company knows that a potential customer has interacted with it across a lot of touch points but it has no idea that all these interactions are with Jane. It can track each of these interactions across touchpoints, but doesn’t know how to tie them to an individual customer. Since each touchpoint yields a particular piece of data, this becomes a complex data management challenge.

Retailers are desperate to unlock this intelligence so they can make more personalized offers. Research shows that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more.

Here are four keys to tracking today’s multichannel customers.

Read full article via Know Your Customers Wherever They Are – Josh Leibowitz, Kelly Ungerman and Maher Masri – Harvard Business Review.

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