Category Archives: Website & Digital Media

Four New Charts That Show the Value of Small Business Blogging

Need more proof that blogging is important to your small business?  Check out the stats in these newly issued charts.

Excerpt:  Of course, it’s not just about quantity — quality is also important here. But the HubSpot charts and statistics echo what I’ve seen with my own clients in the past. It takes a little time to gain traction and see results, but when a small business consistently publishes quality content each month, and keeps doing so for several months to a year (and more), website traffic goes up along with other goals — whether it be lead gen or product sales or whatever.

Read full article via Four New Charts That Show the Value of Small Business Blogging.  From Small Business Search Marketing

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business, Website & Digital Media

Make the Most of Guest Blogging: Second-Tier Link Building

Guest posts on this site also enjoy a byline link back to the author and author’s affiliation or business plus exposure as to their expertise on subject.

Excerpt:  Link building is the website promotional strategy for acquiring direct inbound links to your site. It’s an important driver that helps your website rank higher in the search engines. Second-tier link building is a bit more complex: it’s an often ignored strategy for where you acquire links to webpages outside your domain that link to your pages.

Read full article via Make the Most of Guest Blogging: Second-Tier Link Building.  From KISSmetrics

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Filed under Small Business, Website & Digital Media

Picture Perfect: Image Sizing Cheat Sheet for Social Media (Infographic)

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Filed under Infographic, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Website & Digital Media

45+ Social Media and Digital Marketing Events

Are you on their notification list?   We have posted his event board before, here is the current introduction and news.  Good to check out the board frequently and follow  — for all entrepreneurs and small business.

Excerpt:  Whether you’re looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable‘s Events Board has something for you

Check out full list via 45+ Social Media and Digital Marketing Events.  From Mashable

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Filed under Entrepreneurs & Startups, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business, Website & Digital Media

The Conversion Rate Optimization Report 2012 (Infographic)

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Filed under Infographic, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Website & Digital Media

15 Fresh Resources for Increasing Ecommerce Conversions

Recommended for 15 resource links with good information each.  Website, retail, ecommerce — getting ready for the Holiday Season.

Excerpt:  So apparently no one knows how to spell Ecommerce correctly (eCommerce, E-Commerce, e-Commerce, ECommerce) having said that, after reading these 15 recent & insightful posts you’ll be such an e-whatever expert that you won’t care how it’s spelled.

Read list and links here via 15 Fresh Resources for Increasing Ecommerce Conversions | Unbounce.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Website & Digital Media

Elements of a Compelling Landing Page (Infographic)

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Find more amazing infographics on NerdGraph Infographics

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The Best WordPress Related Websites on the Internet

Websites — this is a great list of the best sources and answers for your WordPress site.  This is the revised third edition according to the author.

Excerpt:  That provided me with enough impetus to start from scratch. I felt that, in order to provide a resource of true worth to WordPress enthusiasts, I needed to be more ruthless with the list, and also offer up some additional context to point people in the right direction.

So that is why this newest edition of the WPMU 100 is in fact the WPMU 40. I have slashed 60 sites from the original list, based upon merit alone (as opposed to previous rankings). Furthermore, each site has been reviewed and can be filtered by four categories:

News: the latest updates regarding WordPress itself, and WordPress products/services
Reviews: coverage on themes, plugins and services
Tutorials: guides and how-tos
Dev: resources for WordPress developers

Read full article and list via The Best WordPress Related Websites on the Internet – WPMU.org.

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Filed under Website & Digital Media

The Influence Game (Infographic)

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Filed under Infographic, News, Website & Digital Media

Digital Advertising is Like Aircraft Seating (Infographic)

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Filed under Infographic, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Website & Digital Media

Digital Age to Require Greater Supply Chain Agility

Good read.   You will be expected to make changes to keep up —  indeed to remain competitive.

Excerpt:  If consumers in the future won’t be focused strictly on price, there will be pressure on supply chains to provide value beyond cost containment.

“There are implications all the way up to the machinery we choose in our plants, which allows us to set certain standards for what’s an appropriately or economically sufficient batch of product to run,” O’Marah said. “How much flexibility have we built into the upstream supply chain? And the answer is, we’re going to be expected to have a lot, and it looks like we’re not ready for it.”

Read full article via Digital age to require greater supply-chain agility.  From CGMA

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Filed under Leadership, Operations & Innovation, Website & Digital Media

50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages

Great information article for website how-to.  The article is written with KISSmetrics usual detail and easy to understand how-to by examples.  Recommended

Excerpt:  Let’s start with creating seductive headlines.

Read full article via 50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages.  From KISSmetrics

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10 Interesting Digital Marketing Stats

Good takeaways from this article with links to various references.

Excerpt:  Here are some of the most interesting digital marketing stats we’ve seen this week.

Stats include how shoppers use mobile for product research, content marketing, Marks & Spencer’s multichannel shopping experience, Vevo and online customer service.

Read full article via 10 interesting digital marketing stats we’ve seen this week | Econsultancy.

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Website & Digital Media

Content Marketing: McGladrey’s 4-Step Process Increases Content Production 300%, Web Traffic 100%

Recommended read for all small business.  The article includes great takeaway how-to in website content design and management for impressive results.   The example in the article is a tax and consulting firm but the tips and advice hold true for all businesses.

Excerpt:  SUMMARY: If the website is the center of the marketing universe, content is the cement that holds that foundation together, according to Eric Webb, Senior Director of Communications & Brand, McGladrey, a global assurance, tax and consulting firm.

This case study covers how McGladrey completely revamped its content marketing and website design, streamlining content production in the process. The company increased Web traffic, boosted its content production, and, in a less than three-month period, can now attribute $427,000 in business to its content marketing strategy.

Read full content via Content Marketing: McGladrey’s 4-step process increases content production 300%, Web traffic 100% | MarketingSherpa.

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Filed under Management, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business, Website & Digital Media

Marketing Events With Social Media (Infographic)

Source: cvent.com via Angie on Pinterest

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