Want to put your efforts in the most popular mobile channels for the coming holiday season — read some study help in choosing.
Excerpt: This holiday season marketers are going to be using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack? Mobile has changed over the years. Retailers such as Target and Starbucks are using mobile to interact with consumers on a deeper level. “If the recent CMO Council survey is to be believed, you can ask whether marketers are looking at the holiday season differently this year,” said Jeff Hasen, chief marketing officer at HipCricket, New York.
Read full article via Which mobile channel will reign this holiday season? – Mobile Marketer – Content.