Tag Archives: Advertising

Which Mobile Channel Will Reign This Holiday Season?

Want to put your efforts in the most popular mobile channels for the coming holiday season — read some study help in choosing.

Excerpt:   This holiday season marketers are going to be using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack? Mobile has changed over the years. Retailers such as Target and Starbucks are using mobile to interact with consumers on a deeper level. “If the recent CMO Council survey is to be believed, you can ask whether marketers are looking at the holiday season differently this year,” said Jeff Hasen, chief marketing officer at HipCricket, New York.

Read full article via Which mobile channel will reign this holiday season? – Mobile Marketer – Content.

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45+ Social Media and Digital Marketing Events

Are you on their notification list?   We have posted his event board before, here is the current introduction and news.  Good to check out the board frequently and follow  — for all entrepreneurs and small business.

Excerpt:  Whether you’re looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable‘s Events Board has something for you

Check out full list via 45+ Social Media and Digital Marketing Events.  From Mashable

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Filed under Entrepreneurs & Startups, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business, Website & Digital Media

New Marketing Rules: When Social Media Spins Out of Control – Knowledge@Australian School of Business

More information and advice as we progressively establish the best practices of this new world of ours.

Excerpt:  Marketers are in a spin following the Advertising Standards Board (ASB) ruling that brands are responsible for user comments posted on their Facebook pages, and an Australian Competition and Consumer Commission (ACCC) warning that court action can result for larger organisations if inappropriate material is not removed quickly. What do the rulings mean for the future? To what extent can companies control what customers and advertisers say on their Facebook pages or on other social media?

Read full article via New Marketing Rules: When Social Media Spins Out of Control – Knowledge@Australian School of Business.

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Making Your Ads Viewable Is Only Half The Battle

Great points in the article for all marketing management.    It is a fact that we have all become numbed by the constant “assault” on every page we view on the internet, a large portion of our regular mail is advertisments, email spam even with great efforts to prevent it still delivers a huge amount of pitches  ……   so, yes, we control or eliminate what we can and learn to ignore the rest.  For those paying for the advertising, this means losses and ineffective campaigns

Excerpt:  With online advertising in the throes of a full-fledged panic about ad viewability, marketers are turning to native advertising and branded content as digital Xanax to alleviate their stress. While anxiety about unseen ads is well-founded, this road of what we call “next-gen digital” holds new bumps and curves for marketers to navigate.

It’s a fact that consumers are ignoring ads like never before; banner blindness continues to plague the industry. On top of that, it turns out that even if consumers were paying attention, many ads wouldn’t be “in view”: They’re served below the fold or take more time to load than viewers typically spend on a page.

Read full article via Making your ads viewable is only half the battle | Econsultancy.

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Digital Advertising is Like Aircraft Seating (Infographic)

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Find more amazing infographics on NerdGraph Infographics

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Funny Ads: Aah, Oops!

Just so you will know what not to do OR you will know you are doing something right when you don’t fall into one of these mistakes.

Excerpt:  I’m going to expose a few classic faux pas as a warning to be extra careful when you put an ad out to the world.

Today’s categories:

Ad placement fails: When combining your ad with another causes chaos.

Acronym fails: If you’re going to make an acronym for your name or event, please, please please double check what it means.

Miscellaneous horrible marketing: These can’t be categorized – except maybe with the word WRONG.

Enjoy, cringe, laugh, cry.

Read and see full list    ……  they are funny via Funny | Unbounce.

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Local SEO and Its Contributions to Start-up Businesses

Guest Post by Emma Tomlinson

Major search engines like Google, Yahoo, and Bing are now more advanced and sophisticated. Their search algorithms have been developed to better cater to end-users.

One particular example is local search ranking. Imagine this: when you search for “Chinese restaurants”, you normally include a place along with the keyword to specify which location you want to find such establishments. Although this is the usual practice of browsers, this is really not necessary every time you search, especially since Google most likely knows where you are—don’t be scared of that fact.

So from the perspective of businessmen, it really means that we all have to target those customers who want geographically-specific results. Why? Because they are our biggest potential clients.

Why else would they search for “[keyword+place]” if they are not interested in the products or services offered?

This is REALLY big news for us entrepreneurs. It means that we have to cater to those “localised” queries if we want to stay on top of results pages.

If you need further convincing, here is what you need to know:

Local SEO …

Allows for an affordable access point into marketing
Although the use of the words “cheap” or “inexpensive” may be relative to your definition and mine, it cannot be denied that local SEO is cost-effective.

Now what does that even mean?

With other kinds of Internet marketing endeavours like Pay-Per-Click (PPC) or banner advertisements, you are paying for each visitor to your site. But with this localised search engine optimisation, you only have to pay professionals to tweak, enhance, and promote your website. After that, you are basically getting  free and unlimited traffic from search engines.

Gives leverage to smaller and younger businesses
One of the rigours of starting a business is the fact that you still have to introduce it to the industry. And if that particular industry is already dominated by world-renowned brands/companies, it can be quite intimidating to do so.

But not with local SEO. It allows you to level up with bigger and “older” companies simply by putting you in front of Internet surfers who are using search engines to browse for “local” products and services.

But first, how does Google, Bing, and Yahoo “find” your pages? Your keywords play a great role in this, specifically if they are relevant to a query. This is why it is ideal to use search terms and phrases that are specific and location-based.

Provides long-term marketing and advertising solutions
Building a reputation or familiarity with your customers is a tricky task, and more prominently so when you are just starting your enterprise.

But again, local SEO is the solution. It allows your domain to continuously appear on search results pages, provided of course that you are implementing clever optimisation techniques. And by being a constant on SERPs, you will be more familiar to Web users in your community.

Offers enhanced monitoring and tracking of results
Because of developments in Web analytics, it is now easier to monitor and track your SEO campaigns, including local ones. The best one that I can recommend is Google Analytics. This is a free service offered by the company that allows you to view near-accurate statistics about the visitors on your site, your bounce rate, and where your visitors came from.

CONCLUSION
Local SEO has immense contributions to your online marketing efforts. But apart from it, you should also keep your conventional optimisation methods updated.

About the Author:   Emma Tomlinson is the Head of Retail at Smart Traffic, a UK-based specialist company concentrating on Search Engine Optimisation.

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Your Company Needs A Mobile Strategy Yesterday–And These Numbers Prove It

More advice on your mobile campaign — or if you don’t yet have a mobile campaign, this is a serious heads up.

Excerpt:  …….  seen how powerful mobile marketing has been for my clients and others. Here are a few examples:

A mobile-based loyalty program for Maurices, a chain of women’s clothing stores, was directly responsible for jump-starting $1 million in sales in only four months.

A text message list helped Pacha, a New York City nightclub, realize $12,400 in additional income.

A Foursquare check-in campaign boosted short-term revenues at Angelo & Maxie’s, a Manhattan restaurant, by $18,000.

These are only three examples of many success stories I’ve witnessed–and yet, the really shocking statistic when it comes to mobile marketing is how few big brands are doing it. According to a report from eMarketer, mobile advertising accounted for less than 1% of worldwide ad spending in 2011.

Read full article via Your Company Needs A Mobile Strategy Yesterday–And These Numbers Prove It | Fast Company.

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Marketing, Branding, Sales, Advertising, eCommerce & Social Media

For Social Media Buy-in, Lead with the “Why” – HBR

Good read and great advice.   Your campaigns, as we have been saying in many other posts in the past, need to use what science, namely neuroscience, can now show you is your customer’s motivators.  Marketing, advertising and sales.

Excerpt:  It’s been said that people don’t buy what you do, they buy why you do it. So the goal is not to connect with people who want what you have; the goal is to connect with people who believe what you believe. This isn’t my opinion. It’s a powerfully proven fact based on the study of the human brain, which Simon Sinek explains here.

Traditional advertising and marketing leads with the what, such as, “We make desirable cars with great gas mileage.” Then it moves to the how, such as “We do this with great engineers and the best materials.” If you’re lucky, you may get a why at the end, but the why really usually boils down to, “We want to sell you a car.”

Now we have evidence — science! — that says you’ll get a better response by leading with the why.

Read full article via For Social Media Buy-in, Lead with the “Why” – Amy Jo Martin – Harvard Business Review.

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8 Key Insights from a Social Media Masterclass

In our evolving state of how-to social media, this article is more information in the category of ‘what we know so far and what we can do with what we now know’.  Marketing, advertising and sales.

Excerpt:  The key to successful social media is measurement. If we can understand who is picking up our brand messaging, and sharing it, then we can refine, re-tune, improve, win etc. It’s obvious. The problem, however, is that most social media measurement involves unpleasant compromises.

Even though the huge publicity around the Radian 6 acquisition by Salesforce.com gives the impression that we’ve passed a watershed in measurement, the reality is quite different. And yet the future of companies like Salesforce, Facebook and more depend on getting this right.

Read full article via 8 Key Insights from a Social Media Masterclass – Forbes.

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A Deep Dive Into Facebook Advertising – Learn How To Make It Work For Your Business!

Article features KISSmetric’s usual detailed information and loaded with advice and tips — this time on Facebook advertising.  Many who tried FB early on were disappointed and discarded it — now everyone should take a second look.

Excerpt:  As a savvy internet user you might think no one clicks on Facebook ads.

Wrong.

Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking.

How do you get them to click your ads? More importantly, how do you get them to buy your product?

Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Don’t believe them.

Read full article via A Deep Dive Into Facebook Advertising – Learn How To Make It Work For Your Business!.  From KISSmetrics

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It Is Not The Size Of The Ad (Infographic)

Source: visual.ly via Angie on Pinterest

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Cracking Into Video’s Cost Structures

With video now becoming, or is, a big part of online marketing success, this article gives you some basics of the various video price structures in use and what each mean to you.

Excerpt: That being said, CPM remains the main tactic for buying reach and scale, so while the price varies depending on the seller and the level of content, this structure is typically more cost-effective than the others. Conversely, advertisers buying on a CPCV and CPE basis are buying with the explicit understanding that someone is actually seeing their ad and are hopefully more likely to remember the brand, so they are going to be paying more. Similar to display, the online video market may never agree on one single pricing model.

As long as we get both sides to understand the differences between the standard pricing models, advertisers will be ensured high impact and scalable message delivery while mitigating wasted spend.

Read full article via MediaPost Publications Cracking Into Video’s Cost Structures 09/13/2012.  via Online Video Insider

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Advertising Trend: Multi-screen Marketing | Inc.com

Instant multimedia is today’s marketing, and if you are not there, consumers are not waiting for you to catch up.  Important read.

Excerpt:   Recent research from Google has significant implications for marketers in general and for any company in high tech or media that’s trying to reach an online audience. Forget the concept of people looking at a tablet or a laptop or a smartphone. We have become a multi-screen society in which consumers cross between platforms, or use different ones at the same time, and expect the virtual world to keep up with them.

You can read the report for free.

Read the full article via Advertising Trend: Multi-screen Marketing | Inc.com.

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How to Grow an AdSense Empire

Here is some small business website advice and how-to — informational article and free download of guide.

Excerpt:  Most entrepreneurial types — at some point — consider ways they can make money online.

For example, have you ever wondered whether people actually make money from the Google advertisements on their websites? If so, you have probably thought on some level that you’d like to get in on the action yourself. Here is some information that could help you build your own AdSense empire.

Read full article and downloa guide via How to Grow an AdSense Empire | Business.com Blog.

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