Tag Archives: B2C

What Works for Social Sharing (Infographic)

Armed with the data of over 200 companies’ social sharing statistics, we set out to show you what we have learned about social sharing best practices. One additional thing we did was break this data down as a B2B vs. B2C comparison, as we learned while going through the data that there were some significant differences between what works for B2B companies and B2C companies.

With that being said, here is our infographic on what works for social sharing:

What Works for Social Sharing - Infographic

Compendium – The Content Marketing Platform

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Filed under Infographic, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

Are You Ready For The New Google Shopping?

You do have to register to download white paper, but you can do that using a social media log in.  I haven’t read this, so please, when you do, let us all know what you think.  eCommerce

Excerpt:  Published: Jun 26, 2012 12 pages  Published By: CPC Strategy

CPC Strategy is excited to release a it’s 3rd Google Shopping ebook for business owners that talks about everything you need to know to take advantage of the new Google Shopping. It’s an actionable guide on how to prepare your business for the change. Fill out the form to receive CPC Strategy’s Ebook, which includes:An analysis of how you can take advantage of the New Google Shopping How to set up your New Google Shopping Campaign How to set up your New Google Shopping Data Feed CPC Strategy manages the Google Shopping campaigns for more than 150 online retailers. Some inclue Payless Shoes, Sears, Spanx, HUGO Boss, Everything Furniture, Accessory Geeks, RAM Experts, Norm Thompson and Tommy Bahama.

Read introduction and download here via Are You Ready For The New Google Shopping? – Business.com Whitepaper Library.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

B2B: What We Can Learn From B2C

Small business B2B takeaways in this article.   B2B companies need to learn the successful techniques used by B2C companies because today the market has changed to closer align the how-to.

Excerpt:   While the science of customer purchasing behaviors has been around since the dawn of commerce, these principles have not been applied to the B2B space. Times are changing, and when it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now.

In the B2B world, the entire basis of marketing is underdeveloped, relying solely on less accurate evaluation methods such as demographic information (SIC codes, number of employees, revenue estimates) and risk scores to profile and target businesses.

Read full article via What We Can Learn From Walmart | SalesAndMarketing.com.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

Use Big Data to Find New Micromarkets – HBR

Small business still working through how-to best use big data, data mining, analytics, and how-to afford and justify the risks.  Good read.

Excerpt:  Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop highly efficient strategies for selling into micromarkets. While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time. Yet the payoff is huge. In fact, we’ve found that micromarket strategy is perhaps the most potent new application of big-data analytics in B2B sales.

For a micromarket strategy to work, however, management must have the courage and imagination to act on the insights revealed by this type of analysis. Most sales leaders deploy resources on the basis of the current or historical performance of a given sales region. Going after future opportunities at the micromarket level can seem risky, but basing strategy on old views of markets and their past performance is riskier still.

Read full article via Use Big Data to Find New Micromarkets – Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami – Harvard Business Review.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

5 Awesome Landing Page Lessons From Real Life Examples

Great article with examples with good points and make better points on each of the examples….  great way to learn … marketing, website, branding…

Excerpt………some of the best landing pages out there, and to get started, I went to some of my favorite companies. I figured they might be a great place to start because as a marketer, my favorite companies have to not only have a great product or service; they have to be great inbound marketers. Whether you’re B2B, B2C, a product or a services business, these five companies have created great landing pages from which we can learn some serious lessons.

Read full article……via 5 Awesome Landing Page Lessons From Real Life Examples.  From HubSpot Blog

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Website & Digital Media

Setting Content Marketing Guidelines: 5 Templates to Drive the Process

Tips and templates to help you with content marketing.

Excerpt…….When you develop a process for your content marketing, you want to do it in a way that ensures creative, out-of-the-box thinking in the most “human” way possible. Just as we don’t want to let chaos rule the day — so too do we want to avoid the robot legalese that disengages our subscribers.

Read full article and download templates……..Setting Content Marketing Guidelines: 5 Templates to Drive the Process | Business 2 Community | Kurat.  From B2C

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B2B SEO 2012 Strategy Planning: 4 Recommendations

Great read and information…..  study results from peers and basics for 2012 planning and budgeting.

Excerpt……In early November, Webmarketing123 released their first state of digital marketing report. The report surveyed more than 500 B2B and B2C marketing professionals, with roughly a 66-34 percent split, respectively. The report takes an in-depth look at digital marketing focus, impact of SEO, PPC, and social media programs, and where marketing managers are focusing budget in 2012.

Read full article……via B2B SEO 2012 Strategy Planning: 4 Recommendations – Search Engine Watch (#SEW).

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Filed under Budgeting, Forecasting & Planning, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Website & Digital Media

Why Businesses Must Adopt a Multi-Channel Messaging Strategy

Social media is not enough… the plan has to encompass a multichannel approach.  Filed under marketing

Excerpt……Social media and smartphones are disrupting the established patterns and practices for B2C interactions. To be successful, businesses have to engage with customers through their preferred channels, whether that be mobile, IM or social networks.

Read full article…..via Why Businesses Must Adopt a Multi-Channel Messaging Strategy.  From Mashable

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

Why Social Media Isn’t Just Another Marketing Tactic

Following prior post…more on what transition to social media marketing is and is not.  Marketing folks and small business owners must learn how-to best practices in this new world……

Excerpt…..Social media is an enabler for a social business. It’s turning marketing and business processes upside down. It’s not about blasting messages far and wide hoping something will stick. It’s about listening and engaging where prospects and customers are hanging out. More importantly it’s about acting upon what’s heard. It’s the place where ideas are born and exceptional service can be delivered!

This will be my message next week when I attend the IQPC CMO Exchange event in London where B2B and B2C organisations will be discussing the new “rules of engagement”.

Read full article…..via Why Social Media Isn’t Just Another Marketing Tactic | Business 2 Community.

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Complex Supply Chain..Age of Hyperspecialization – HBR

Small business is very much a leader in this hyperspecialization, establishing business markets for segments of markets, products and business, B2B, and consumer needs, B2C..

Excerpt…..Much of the prosperity our world now enjoys comes from the productivity gains of dividing work into ever smaller tasks performed by ever more specialized workers. Today, thanks to the rise of knowledge work and communications technology, this subdivision of labor has advanced to a point where the next difference in degree will constitute a difference in kind. We are entering an era of hyperspecialization—a very different, and not yet widely understood, world of work.

Looking at today’s terrifically complex supply chains, one might think we’ve already reached the extremes of specialization

Read full article……via The Big Idea: The Age of Hyperspecialization – Harvard Business Review.

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How B2B and B2C Marketing Are Different

This article is from his recently published book….good points for the differences between B2B and B2C

“As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. We came up with six major areas of divergence, and we were surprised to realize how really different these two flavors of marketing are. Here are the six points we arrived at. I’m sure this list is not comprehensive, so leave a comment with your impressions”.

via How B2B and B2C Marketing Are Different | paulgillin.com.

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Filed under Management, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business