Tag Archives: eBook

The Complete Guide to Global Social Media Marketing

The ebook is free but you do have to register your name and such.  Clicking on the link below takes you to site with a blurb on each of the 6 chapters in the ebook, a form to use for registering and a download button.

Excerpt:  Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.

Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.

Download HubSpot’s guide which will help you create a social media strategy that caters to your audience, whether in a specific country or across multiple nations. This free 71-page guide includes the following chapters:

Read blurb on each chapter and download guide here via The Complete Guide to Global Social Media Marketing.  From HubSpot

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

eBook Market 2012 (Infographic)

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Find more amazing infographics on NerdGraph Infographics

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Filed under Infographic, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

New Ebook: How to Use Pinterest for Business – Biz | Small Business Resources

Hubspot is offering a free ebook on social media, Pinterest.  You do have to register to download.

Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest.  Pinterest isn’t just another social media network.

What appears to be the fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working.

Download this free, 43-page ebook and learn:
How Pinterest works and top reasons you should be using it
How to create a Pinterest account and grow followers
How B2B companies use Pinterest for lead generation
How eCommerce companies use Pinterest to increase retail sales
Examples of how real-life businesses leverage Pinterest for growth

Read introduction and download ebook for free via New Ebook: How to Use Pinterest for Business – Biz | Small Business Resources.  From Hubspot

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

8 Tools to Create an Irresistible Ebook

The how-to for an ebook that will enhance your marketing and branding campaigns.

Excerpt: Writing and selling informational ebooks can be a great way to boost your brand, provide value to your community, and even make some money.

But like any entrepreneurial experiment, creating ebooks requires trial and error to figure out a process that works best for you. These eight tools will make the experience of creating your first ebook painless and even fun.

Read full article via 8 Tools to Create an Irresistible Ebook.  From Mashable

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Filed under Entrepreneurs & Startups, Marketing, Branding, Sales, Advertising, eCommerce & Social Media

8 Tips for Getting Your Social Media Initiative off the Ground

Small business takeaways in social media marketing and branding.

Excerpt: For large organizations, embracing social media can be painful. You’re not just adopting a new technology; you’re changing the way you relate to your customers and do business.

How do you get your organization moving from a standing start? Our latest (free) ebook, Social Media Blueprint: A Step-by-Step Plan to Prepare Your Company, covers just what you need to do.

Here are the key action items. Be sure to download the ebook for more detail.

Read article, steps and download ebook via 8 Tips for Getting Your Social Media Initiative off the Ground « Radian6 – Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics..  From Salesforce Radian

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

The Essential Step-by-Step Guide to Internet Marketing

You do have to register but the ebook is free.  It contains lots of tips and advice for marketing in our new today environment.

Excerpt: Learn the latest tips and tricks to online marketing by downloading the brand new edition of our most popular ebook!

It’s back and better than ever. With over 74,000 downloads, we’ve completely revamped our most downloaded ebook to include the newest techiques to internet marketing.

Whether you’re just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.

Register and download ebook via The Essential Step-by-Step Guide to Internet Marketing | HubSpot Ebook.

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Marketing To The Pre-Historic Mind

Here is an interesting and tips loaded ebook for free on the subject of sales and marketing.  You will have to give them your email to receive the ebook and subsequent updates.

Excerpt introduction: How The Hot New Science of Behavioural Economics Can Help You Boost Your Sales

There exists a psychological phenomenon (called The Positive Negative Asymmetry Effect) that has a powerful impact on how people think, decide and buy – and therefore on how businesses sell (or should sell).

Marketing to the Pre-historic Mind explores this phenomenon, shows you where and how it pops up in sales and marketing, and most importantly, arms you with techniques to capitalise on its power. You will learn how to tear down customer resistance, improve the response rate to your sales messages and get more people to buy your products and services.

Enter your email on their site for download via Age of Marketing » Free Ebook.

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3 Tips for Increasing Your Content Productivity

Great usable how-to AND there is an offer at the end of the article to download the ebook with 100 tips…

Excerpt….. Productivity is a universal challenge in content marketing, where success often depends on consistent performance, not isolated genius.

Under the right circumstances, many professionals are capable of preparing great content for blogs, books, and online sign-up incentives. But only a few can consistently produce quality marketing content on a daily basis.

Those who do usually have a system or process in place to help them meet the daily deadline challenge.

There are three productivity tips I would like to share from the world of writing and publishing (where deadlines are absolute). Use them as the core of your own system for preparing content on an ongoing, stress-free basis.

Read full article…….via 3 Tips for Increasing Your Content Productivity | Content Marketing Institute.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

E-Reader, Tablet Owners Say They Now Read More

Yeah…..the bonus on top  …..as you know I advocate reading!  The more, the better!

Excerpt………E-reader and tablet owners are reading more books than non-owners, according to a new Pew study. Those who own these devices read an average of 24 books versus 15 in the last year.

Book sellers and writers rejoice!

Read full article…….via E-Reader, Tablet Owners Say They Now Read More: Pew – Mobile and Wireless – News & Reviews – eWeek.com.

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Filed under Small Business

U.S. warns Apple, major publishers about e-book pricing

Small business need-to-know and news to watch..

Excerpt……The Justice Department has warned Apple and five of the biggest U.S. publishers that it plans to sue them for allegedly colluding to raise the price of electronic books,” Wall Street Journal sources report.

Read full article……via U.S. warns Apple, major publishers about e-book pricing | Directorship | Boardroom Intelligence.

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Innovation Weblog – Trends, resources, viewpoints from Chuck Frey at InnovationTools

Appears to be a good book to read……. 

Excerpt……….”Elasticity is not really about innovation or agility… While their peers might be focused on innovation or agility, these companies are transformative. They are changing the way business is done.”

The book is focused on 6 key concepts:

Read book overview here……….via Innovation Weblog – Trends, resources, viewpoints from Chuck Frey at InnovationTools.

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Filed under Leadership, Operations & Innovation

Free Guide: How to Use Google+ for Business

Sorry guys, ebook is free BUT you do have to register on their site to download.  Social media, marketing and small business

Excerpt……On November 7, Google+ opened its doors to companies, allowing them to build business pages and encouraging them to increase their following. Grab our new guide to learn how you can start using Google+ for business

Download ebook here……via Free Guide: How to Use Google+ for Business.  From HubSpot

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business