Tag Archives: eCommerce

15 Fresh Resources for Increasing Ecommerce Conversions

Recommended for 15 resource links with good information each.  Website, retail, ecommerce — getting ready for the Holiday Season.

Excerpt:  So apparently no one knows how to spell Ecommerce correctly (eCommerce, E-Commerce, e-Commerce, ECommerce) having said that, after reading these 15 recent & insightful posts you’ll be such an e-whatever expert that you won’t care how it’s spelled.

Read list and links here via 15 Fresh Resources for Increasing Ecommerce Conversions | Unbounce.

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How to Increase eCommerce Conversions during the 2012 Holiday Season

Good detail and examples in this how-to article for all ecommerce.

Excerpt:  Even though it’s just now October, this is the time to start thinking about ways to attract shoppers and boost conversions over the upcoming holidays. Competition is going to be fierce, particularly online where offers of free shipping have consistently trumped all other holiday promotions in the past. Online retailers have set the bar for what gets customers to convert, and they are considering sweetening the deal with free returns as well.

But even with these best practices in place, what else can you do to make sure your holiday ecommerce launches are a success? Here are a few up and coming trends to consider:

Read full article via How to Increase eCommerce Conversions during the 2012 Holiday Season. From KISSmetrics

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The Rise of MCommerce (Infographic)

Mobile commerce is huge, and it’s only getting bigger. With the holiday shopping season just around the corner, there has never been a more important time to understand the significance of mcommerce within the online retail world. We analyzed mobile data from over 35,000 Shopify stores and found some really interesting trends.

The Rise of Mobile Commerce

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Analyzing a Startup, and Pivoting

Recommended for all entrepreneurs and startups.  The article addresses the basic thought process and includes some how-to —  important launch direction in your role as entrepreneur

Excerpt:  I’m involved in two startups. In both cases, we are going through the process of developing a model that evaluates all aspects of the business — our target customers, products and services, organization, infrastructure, channels, financial projections, and funding needs.

In particular, the process of building a solid financial model forces you to think through things like payroll costs, equipment purchases, research and development, sales channels, and even office space. I found myself adding new elements to every part of our business model as I focused on the financial aspects.

I was reminded this week of how important it is to view them all as a whole instead of as the individual parts. I will share the details on one of those startups in this article.

Read full article via Analyzing a Startup, and Pivoting | Practical eCommerce.

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Turning the Retail ‘Showrooming Effect’ into a Value-add – Knowledge@Australian School of Business

For all commerce small businesses everywhere, this is a good read.  How do you now deal and profit from the growing “showrooming”?   As a consumer, I think the ability to shop for the best at the best price is fantastic, of course.  However, if I were to look at this issue from the retailer’s side of the fence, it can be a large cost to provide products that are “viewed” there but bought elsewhere.

Excerpt:  Showrooming – the consumer practice of checking out a product in one store and buying it elsewhere at a better price – has always been a challenge in retail. But with the advent of smartphones and the expansion of online retailers like Amazon.com, showrooming has gone from being a headache for bricks and mortar retailers to a full-blown migraine. Mobile phones allow consumers to “make a purchase anywhere – and that takes out the middle step of going home and ordering online,” says Wharton marketing professor David Bell. “As technology facilitates it, [showrooming] will only become more prevalent.”

Read full article via Turning the Retail ‘Showrooming Effect’ into a Value-add – Knowledge@Australian School of Business.

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Why Simplicity Is A Must For Your eCommerce Mobile App

Guest Post by Travis Lee

By the end of 2012, mobile purchases will account for 3% of ecommerce sales. That’s $10 billion that people will spend via smartphones. Forrester Research also predicts that by 2016 those numbers will grow to 7% and $31 billion. That’s a significant portion of sales that no business can afford to ignore. So, is your business ready for mobile ecommerce?

One way to capture some of the mobile revenue stream is with an app.  An ecommerce mobile app can allow your customers to buy from you quickly and easily, anytime and anywhere, as long as it’s well-designed.  An effective mobile app needs to be functional and user-friendly, and, most importantly, it needs to be simple.

Simple is Fast Mobile users are implicitly on-the-go.  They often don’t have a lot of time to devote to any single action on their smartphones; they value the ability to accomplish things quickly and efficiently. If a task takes too long, they’re likely to stop trying. As for mobile shopping, browsing and purchasing functions that are too time-consuming to use go against everything mobile users want.  If it’s not going to be fast, they might as well wait until they get home and do it on their laptops. Unfortunately, by that time they may have lost the impulse to buy, and you’ll lose customers and sales. Simplicity is absolutely necessary for the speediness of your app.

Simple is Easy Another thing that’s important to smartphone users is usability. Your app absolutely must be easy to use, so it needs to be simple. Complex apps with lots of bells and whistles will not impress mobile users, and mobile users will actually be turned off by a complex app. In most cases, they prefer to use either a simple app or no app at all. While using your app, there should be absolutely no confusion about how it works, or about how to perform essential functions like searching for products, getting product information, and completing purchases. Customers do not want to experience any hassle in order to give you their money.

What Makes an App Simple? No matter what is being sold, all ecommerce mobile apps are essentially the same. Your app should allow people to browse your product catalog, add products to a shopping cart, and complete the sales transaction without ever leaving the app. It doesn’t have to do much more than that, although it might be wise to add a store locator tool that can help people quickly and easily find a brick-and-mortar store nearby, as well as a link to your mobile website.

Text Input Users should not be required to enter a lot of text while using your app. The less text input, the better, because most smartphone users find typing to be a big pain.

Clicking/Categories Users should be able to easily click the buttons on your app through the small screen of their smartphone. They also shouldn’t be required to do too much clicking. Make it easy by providing users with category menus that will help them narrow down your inventory to exactly what they’re looking for.

Shopping Cart Users should not be confused about how to add items to their shopping carts or how to view them. Sales conversion is the aspect of your app where simplicity is especially important. Keep your “add to cart” button above the fold on the screen.

Smartphone users are an important market for your business. Catering to them with an ecommerce mobile app that is simple to use will help you capitalize on their growing sales potential.

Travis Lee is an SEO and branding professional who generates content with the goal of helping others implement successful digital marketing strategies.

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile

Checkout Champions: 10 Tips To Win More Ecommerce Sales

Here are good tips and reminders to keep your customer check out a pleasant experience to increase your sales.   The article is in KISSmetrics style of lots of information with examples, an easy read and tips to use.  Website  eCommerce

Excerpt:  We often try to find new ways to increase the conversion rate of our product or landing pages; however, one thing that we might forget is the checkout process. Many think that once the visitor clicks “add to cart,” they will complete the checkout process.

In reality, the checkout process is as important as the landing page itself. If something goes wrong or if the customer finds the process too complicated, chances are he or she will leave.

Here are a few tips on how to use your checkout process to drive your overall conversion rate…and most importantly: sales!

Read full article via Checkout Champions: 10 Tips To Win More Ecommerce Sales.  From KISSmetrics

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Retailers Turn to “Soft Surveillance” to Fight Customer Anonymity – HBR

Good read particularly for ecommerce and retailers.   Its all about moving forward with the more sophisticated systems being developed today that are aimed at discerning your probable buy choice even before you know what that is.  Information technology, data management and data mining.

Excerpt:  Sophisticated new data-gathering systems are designed to both improve profitability and help the consumer save time and effort. But companies need to beware of making shoppers feel that they’ve entered an Orwellian world where Someone is Always Watching.

Read full article via Retailers Turn to “Soft Surveillance” to Fight Customer Anonymity – Robert Plant – Harvard Business Review.

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Are You Ready For The New Google Shopping?

You do have to register to download white paper, but you can do that using a social media log in.  I haven’t read this, so please, when you do, let us all know what you think.  eCommerce

Excerpt:  Published: Jun 26, 2012 12 pages  Published By: CPC Strategy

CPC Strategy is excited to release a it’s 3rd Google Shopping ebook for business owners that talks about everything you need to know to take advantage of the new Google Shopping. It’s an actionable guide on how to prepare your business for the change. Fill out the form to receive CPC Strategy’s Ebook, which includes:An analysis of how you can take advantage of the New Google Shopping How to set up your New Google Shopping Campaign How to set up your New Google Shopping Data Feed CPC Strategy manages the Google Shopping campaigns for more than 150 online retailers. Some inclue Payless Shoes, Sears, Spanx, HUGO Boss, Everything Furniture, Accessory Geeks, RAM Experts, Norm Thompson and Tommy Bahama.

Read introduction and download here via Are You Ready For The New Google Shopping? – Business.com Whitepaper Library.

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Tech Breakthroughs are Reshaping Retail Shopping in the USA

Look where retail is headed with new technology!   The article predicts uses of this new Intel design AND more in the prediction of where we are going next.  Interesting read.  Retail and ecommerce.  Small business takeaways sales, marketing and information technology.

Excerpt:   The Intel scientist has designed a high-tech mirror that shows how clothes look on a consumer who simply stands in front of an LCD monitor. Parametric technology simulates body type and how fabrics fit — based on weight, height and measurements.

Think of it as a digital fitting room. The concept is three to five years from fruition but could open the door for Intel in the retail market.

The convergence of smartphone technology, social-media data and futuristic technology such as 3-D printers is changing the face of retail in a way that experts across the industry say will upend the bricks-and-mortar model in a matter of a few years.

“The next five years will bring more change to retail than the last 100 years,”

Read full article via Tech breakthroughs are reshaping retail shopping in the USA – USATODAY.com.

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New Ebook: How to Use Pinterest for Business – Biz | Small Business Resources

Hubspot is offering a free ebook on social media, Pinterest.  You do have to register to download.

Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest.  Pinterest isn’t just another social media network.

What appears to be the fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working.

Download this free, 43-page ebook and learn:
How Pinterest works and top reasons you should be using it
How to create a Pinterest account and grow followers
How B2B companies use Pinterest for lead generation
How eCommerce companies use Pinterest to increase retail sales
Examples of how real-life businesses leverage Pinterest for growth

Read introduction and download ebook for free via New Ebook: How to Use Pinterest for Business – Biz | Small Business Resources.  From Hubspot

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Small Businesses Open Storefronts on Facebook

Here is an idea that might work for SOME entrepreneurs and not for others.  It is called F-commerce — your storefront on Facebook.  Read this entrepreneur story — but also read that larger businesses are closing down their Facebook “store”.   Social media and storefronts.

Excerpt:  The rise of F-commerce has been largely haphazard, something Facebook did not instigate or promote. A spokesman declined to discuss the phenomenon, except to acknowledge, “Retailers are experimenting in a number of ways.”

Small businesses seem to be having more success on Facebook than large companies, said Sucharita Mulpuru, a retail analyst at Forrester. Those doing well, she said, generally have less than $100,000 in revenue and fewer than 10 employees. Gap, Nordstrom, J. C. Penney and GameStop, on the other hand, have all shut down Facebook stores in the last 12 months, mostly, Ms. Mulpuru said, because consumers are accustomed to the richer experience on retailing Web sites.

Read full article via Small Businesses Open Storefronts on Facebook – NYTimes.com.

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Sell More with Smarter Trade Promotions – HBR

For all product brick and mortar as well as ecommerce.  Great read.  Are you currently using trade promotion?  My guess is yes; in order to stay competitive, it is demanded of you.   However, there is a right way and a loss way.  Make sure you are in the right way and in the gain results column.  Sales

Excerpt: Unfortunately, a major Nielsen study last year showed that 55% of trade promotion dollars fail to grow the brand and the category for both the manufacturer and the retailer. Both parties want to get out of that box, but the question is: How?

Avoiding the pitfalls in trade promotion negotiations requires bringing the right tools. First, you need microscopes, not telescopes, to build your fact-base. Often times the data is too high-level and the analysis needs to be much more detailed — often at the SKU level, by store, and with weekly data

Read full article via Sell More with Smarter Trade Promotions – Eddie Yoon – Harvard Business Review.

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Google Analytics: 3 Tests to Ensure Your Checkout Process Is Working

Great information for our ecommerce businesses.  The how-to use analytics to better your process if you are not already doing so.  Sales and analytics.

Excerpt:  There are many ways to identify those speed bumps so they can be flattened out or removed. This article will cover three of them: funnel analysis, error message capture, and simple usability testing.

Read full article via Google Analytics: 3 Tests to Ensure Your Checkout Process Is Working | Practical eCommerce.

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Mobile Payment Provider Benchmarking

Table outlines the major players and offerings in this market.     Small business need-to-know.  Sales, ecommerce and payments.

Excerpt: Mobile payments are on the rise. Square, Intuit GoPayment, VeriFone Sail, and PayAnywhere are some of the main mobile payment providers. PayPal is entering the mobile payments arena with their new product PayPal Here that is currently only available for select merchants.

Most of the providers offer free readers that simply plug into a mobile device and allow the user to start accepting payments

Read introduction and see table of services via Mobile Payment Provider Benchmarking | Proformative.

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