Tag Archives: eRetail

The Logic Behind E-Tailers’ Mercurial Pricing – HBR

Hey guys, did you know this?   I can say as a consumer I was aware but this article is really a heads up that is far beyond my awareness.  As an retailer, are you matching your competitors in taking advantage offered with the internet marketplace?  Recommended read from either consumer or retailer side of the fence!

 Excerpt:  The Wall Street Journal recently broke a story which revealed two surprises about the pricing practices of Internet retailers: Prices change often and widely. The Wall Street Journal highlighted, for example, the range of prices for a GE microwave. In one day, sellers on Amazon.com changed their prices nine times, resulting in prices fluctuating between $744.46 and $871.49. During that same period, rival Best Buy raised its price on the same kitchen appliance to $899.99 and then later dropped it to $809.99.

So what’s going on here?

Internet retailers have discovered that the web is a perfect setting to optimize prices. It is almost costless for e-tailers to change prices, and it’s equally easy to measure customer reactions. Given this fertile price-changing environment, Internet retailers are varying prices for 5 key reasons:

Read full article via The Logic Behind E-Tailers’ Mercurial Pricing – Rafi Mohammed – Harvard Business Review.

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Video Boosts Brand Engagement, Site Visits

I think this holds true for most online business but particularly for retailers / eretailers……  does your small business use video yet?

Excerpt……..eMarketer expects strong growth in spending on display advertising, especially video, this year. In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth for rich media ads, however, at just over 4%, as brands turn to true online video instead.

Read full article……via Video Boosts Brand Engagement, Site Visits – eMarketer.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

Do Digital Catalogs Drive Conversions?

Good read particularly for retail ecommerce…….As a consumer, I have always liked to browse the possibilities, but long ago gave up printed catalogues (the recycle bin is right next to the mailbox for all the unsolicited catalogues and mailers) and switched to digital offerings…..  Does digital catalogues make sense for your small business?…it is a lot more cost effective than print and more today-usable.

Excerpt……….But printed catalogs are prohibitively expensive to produce and distribute. They are often the largest expenditure that a merchant makes. This has effectively eliminated catalogs as a marketing tool for many merchants. The popularity of tablet computers has changed the way that customers are using the Internet. Like a traditional catalog, tablets are used at the breakfast table, in front of the television, and in bed, making it a compelling device for digital catalogs.

Read full article……..via Do Digital Catalogs Drive Conversions? | Practical eCommerce.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

Social Media – Google’s new social report focuses on dollars instead of Likes

This certainly sounds like a right step and in the right direction……  when available and tested, users will have to let us know how effective is the new Google tool.

Excerpt……….Users of Google Analytics could find it easier to figure out how their social media investments are paying off via reporting capabilities that Google Inc. will begin rolling out Wednesday. All Google Analytics users should be able to access the new tools within several weeks.

E-retailers that have e-commerce tracking enabled on the free version of Google Analytics will be able to generate a “social value” report to see how social media contributes to conversions on their e-retail sites.

Read full article…….via Social Media – Google’s new social report focuses on dollars instead of Likes – Internet Retailer.

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