Tag Archives: Facebook

Are Brands Wielding More Influence In Social Media Than We Thought?

The stats are great information and provide takeaways for small business……..in other words translate info to how-to and tips for your marketing campaigns.

  Excerpt……….In querying more than 12,000 consumers in the US and UK, they wanted to see how consumers engaged with varying industries – retail, restaurant, travel, entertainment and financial businesses to be specific, via the big dogs of social media: Facebook, Twitter, LinkedIn and Google+.

Read full article………via Are Brands Wielding More Influence In Social Media Than We Thought? – Forbes.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

Mark Zuckerberg’s Magic Touch – HBR

Since all news publications and internet sites are buzzing with the Facebook IPO today……we had to post at least one article……this is a good one.  Read and enjoy.   Entrepreneurs to follow.

Excerpt…..At a time when identities and communities are as fluid as ever, Zuckerberg grasped, before and better than anyone else, the craving for spaces where we can hold on to — or reinvent — ourselves in relation to others. He gave existential questions of uniqueness and belonging a twenty-first century home on the web.

Read full article…….via Mark Zuckerberg’s Magic Touch – Gianpiero Petriglieri – Harvard Business Review.

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Infographic: The Most Engaging Brands On Facebook

This is interesting ….and always, the information provides great takeaway tips for small business.

Excerpt……A new infographic from social marketing firm SocialBakers takes a look at which global brands are making the most of their Facebook presence.

Read intro and see infographic here….Infographic: The Most Engaging Brands On Facebook.  From Mashable

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Filed under Infographic, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

5 Best Practices for Creating Viral Branded Videos

Marketing now requires a learning curve ..Social media and YouTube …go viral and the how-to they have been able to study and document…

Excerpt……….There has never been more opportunity for marketers to generate creative video campaigns that go viral. YouTube recently noted that more than 500 years worth of YouTube videos are watched on Facebook every day, and 700 YouTube videos are shared on Twitter each minute.

And yet, going viral still remains an elusive outcome for the vast majority of brand campaigns. What’s missing?

While many people have an opinion about what causes videos to go viral, there is now a growing body of knowledge based on publisher data analysis, YouTube trends and academic research that can help marketers understand what viral marketing is really about. Here are a few great insights to consider when creating a brand video that will thrive on the social web.

Read full article……….via 5 Best Practices for Creating Viral Branded Videos.  From Mashable

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“Boy CEO” Mark Zuckerberg’s Two Smartest Projects Were Growing Facebook And Growing Up

Social media Facebook CEO, Mark Zuckerberg……..news and of interest.  There are takeaways for leadership and management in the small business.

Excerpt……..It is one of the few opportunities for legions of Mark Zuckerberg fans viewing the event live online to observe their spotlight-averse hero perform a rite native to the CEO species: the keynote address. Ladies and gentlemen, Mark Zuckerberg. The whoops turned to laughter almost immediately; it took only a few seconds for the assembled engineers, designers, brand stewards, marketing mavens, nonprofiteers, pundits, bloggers, and investors to realize that they were being punked.

Read full article…….via “Boy CEO” Mark Zuckerberg’s Two Smartest Projects Were Growing Facebook And Growing Up | Fast Company.

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Filed under Leadership, Operations & Innovation, Management, Small Business

Where Are Social Media Marketers Seeing the Most Success?

Social media marketing……check the stats.  The most popular is Facebook but Facebook is not the most successful……

Excerpt………These firms, which include the fastest-growing private companies, have been using a mix of tactics, with Facebook as the most popular. According to a study released in January 2011 from the University of Massachusetts Dartmouth Center for Marketing Research, 71% of companies used Facebook in 2010, up from 61% in 2009. Twitter, at 59% in 2010, and blogging, at 50%, are also still high on the list.

Read full article….via Where Are Social Media Marketers Seeing the Most Success? – eMarketer.

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Facebook Marketing Boom Fuels Social-Advertising Startup Demand

Still more today on social media..and this time it is again Facebook…actually this article is about businesses that are booming as providers to other businesses who want to effectively use Facebook business pages

Excerpt………..The market for social-media management tools will more than double to $970 million in 2016, from $389 million this year, according to Forrester Research Inc. This category includes  Facebook page managers such as New York-based Buddy Media, as well as so-called “listening platforms,” which let businesses monitor conversations about their brands on social networks.

Read full article………via Facebook Marketing Boom Fuels Social-Advertising Startup Demand – Bloomberg.

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Filed under Management, Marketing, Branding, Sales, Advertising, eCommerce & Social Media

Facebook Timeline for Brands: The Complete Guide

Another article on the new social media, Facebook’s Timeline…….this time from Mashable, who gives us his “complete guide”.

Excerpt…….Now that Facebook Timeline has finally rolled out for brands, companies have endless opportunities to refresh their social media strategy. Sounds overwhelming, doesn’t it? Let’s break it down.

As of Wednesday, brands can opt in on the new features. If you’re not familiar them, be sure to review them here before you dive into this project.

Read full article…..via Facebook Timeline for Brands: The Complete Guide.  From Mashable

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The Pros and Cons of Facebook’s Business Page Facelift

More today on the Facebook changes…….the pros and cons of Facebook’s new Timeline

Excerpt………..Beginning this week, businesses and brands will start to notice significant changes and enhancements when using Facebook Pages. Among other things, you’ll be able to assign up to five different degrees of access for Page administrators and gain access to real-time analytics surrounding popular activity metrics. You’ll also see an entirely new user interface — complete with an optional messaging platform for fans to correspond with your business and brand.

These changes, along with others, are certain to get people talking about just how far Facebook is pushing the business and brand Page envelope — and to what extent the social-networking giant is helping or hurting.

Read full article……via The Pros and Cons of Facebook’s Business Page Facelift | Entrepreneur.com.

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Why Are Retailers Shutting Their Facebook Stores?

A reality check…..  not quite ready to say social media Facebook is not a good marketing source…….still, how you use Facebook to market can make a big difference.   Good read.

Excerpt……In other words, it’s too soon to lament the demise of F-commerce. What we do know is that replicating retailers’ ecommerce sites is not the way to go about generating revenue via Facebook, at least for now.

Read full article….via Why Are Retailers Shutting Their Facebook Stores?.  From Mashable

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9 Hot Facebook-Marketing Tips for Small Business : AMEX

Social media and marketing…..  FaceBook how-to tips for small business and small budgets.

Excerpt……Whether your brand is fully established or just starting out, launching a marketing campaign can seem overwhelming. But, several small and simple things give your brand a start on Facebook. Some of these marketing tactics are used by the biggest brands in the world.

Ready to put your brand in front of the 845 million? Here are nine time-saving tips for marketing on Facebook.

Read full article…..via 9 Hot Facebook-Marketing Tips for Small Business : Technology :: American Express OPEN Forum.

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Top 6 Facebook Annoyances And How To Fix Them

This article covers all Facebook users in its tips……but there are good takeaways for small business Facebook users as well.  Social media

Excerpt………Just when users get comfortable with the latest iteration of “New Facebook,” Zuckerberg and company go and change something else, drawing the ire of its millions of users. Here are six Facebook annoyances that are currently grinding our gears and ways to deal with each.

Read full article…….via Top 6 Facebook Annoyances And How To Fix Them | Fox News.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

28 Essential Facebook Timeline Resources

Social media, Facebook……… read about the changes soon to be completed and what they mean or could mean for you.

Excerpt………Whether you’ve already switched to the new feature or you’re baffled by the new look, read on for Mashable‘s roundup of Timeline resources to help you with the transition.

Read full article and list…….via 28 Essential Facebook Timeline Resources.  From Mashable

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5 Reasons Facebook Is Changing Completely and How to Make the Most of It

Social media and keeping up with changes that impact our ability to use social media for branding and marketing…  read on for this author’s thoughts and examples.

Excerpt……Here are 5 reasons why I think the old dynamics of Facebook most likely no longer work as well:

Read full article…..via 5 Reasons Facebook Is Changing Completely and How to Make the Most of It | Social Media Today.

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What Facebook’s Changes Mean for Marketers

Marketing need-to-know changes in Facebook and the how-to best utilization of the changes….Filed under social media

Excerpt…….How to do that? David Berkowitz, senior director of emerging media and innovation for 360i, says Facebook will now be about branding actions. “Before on Facebook it was about getting people to ‘Like’ the brand,” he says. “Now, it’s about getting people to take social actions enabled by that brand.” For example, if a consumer posts an update about a run they just took, that’s a prime opportunity for Nike. “If your run is powered by Nike, you might still wear Adidas,” says Berkowitz, “but Adidas will have to find something else that’s social about its brand to become part of your story.”

The change will require new thinking from marketers who had merely tried to accumulate as many fans and “Likes” as possible. Jenna Lebel,managing director of strategy at Likeable Media, says the “Like” is “a little less relevant now,” and that marketers will have to work harder to earn their place in news feeds. “Your content is going to need to be absolutely amazing,” she says.

Colin Murphy, social media director at Skinny, a digital ad agency, thinks overall, the changes are a challenge to marketers and agencies. “He really threw down the gauntlet today,” Murphy says of Mark Zuckerberg. “You actually have to deliver something of%

via What Facebook’s Changes Mean for Marketers.

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