Tag Archives: Google

Google Is Testing Same-Day Delivery for Shoppers

Competition heats up with same day delivery in the works by major companies and retailers.

Excerpt:   Google is now in the same-day delivery business. In San Francisco, some people affiliated with Google can buy a product, using their phones or computers, and have it delivered to their homes in a matter of hours.Plans for the new service have been under way for more than a year. But it recently went live for some Google employees and their friends, according to two people briefed on the service who were not authorized to discuss it because Google has not yet publicly introduced it. At least one national apparel chain is involved, one of these people said. A Google spokesman, Nate Tyler, declined to comment.Google is just one company tackling same-day delivery. So are Wal-Mart Stores, Amazon.com, eBay and the United States Postal Service.

Read full article via Google Is Testing Same-Day Delivery for Shoppers – NYTimes.com.

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Building The Implicit Social Graph

This is a reprint from last year but well worth your read if you missed it.  The ranking for the search engine is imperative.

Excerpt:  You can be certain Google is building an implicit social graph:

“we studied the implicit social graph, a social network that is constructed by the interactions between users and their groups. We proposed an interaction-based metric for computing the relative importance of the contacts and groups in a user’s egocentric network, that takes into account the recency, frequency, and direction of interactions” – Google

Read full article via Building The Implicit Social Graph | SEOmoz.

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Google Plus: The Most Under-Appreciated Must-Use Social Media Tool

Using social media Google + ?   Want to know more “why” you should use it.  Check out this article from someone who approached it as “why”.  Interesting read.

Excerpt: I have to admit I am a skeptical Google+ user. Coming at it from my easy, breezy Twitter perspective, I find Google+ clunky and cumbersome, particularly because I don’t like staying logged into my Google account all day unless I’m using it.

So one day when I found myself in a Twitter conversation with a colleague (who I met through LinkedIn, mind you) debating the merits of Google+, I got to thinking that–if nothing else–I ought to see if there are other devotees out there, and why they adore the platform. (I don’t think Google’s own Google+ Learn More site does it much justice.) I posted a Google+ query on Twitter, Facebook, LinkedIn, Google+ and the website Help A Reporter Out. I discovered that I have a lot to learn when it comes to Google+, and thought you’d be interested in my findings too.

Read full article via Google Plus: The Most Under-Appreciated Must-Use Social Media Tool | Inc.com.

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Local SEO and Its Contributions to Start-up Businesses

Guest Post by Emma Tomlinson

Major search engines like Google, Yahoo, and Bing are now more advanced and sophisticated. Their search algorithms have been developed to better cater to end-users.

One particular example is local search ranking. Imagine this: when you search for “Chinese restaurants”, you normally include a place along with the keyword to specify which location you want to find such establishments. Although this is the usual practice of browsers, this is really not necessary every time you search, especially since Google most likely knows where you are—don’t be scared of that fact.

So from the perspective of businessmen, it really means that we all have to target those customers who want geographically-specific results. Why? Because they are our biggest potential clients.

Why else would they search for “[keyword+place]” if they are not interested in the products or services offered?

This is REALLY big news for us entrepreneurs. It means that we have to cater to those “localised” queries if we want to stay on top of results pages.

If you need further convincing, here is what you need to know:

Local SEO …

Allows for an affordable access point into marketing
Although the use of the words “cheap” or “inexpensive” may be relative to your definition and mine, it cannot be denied that local SEO is cost-effective.

Now what does that even mean?

With other kinds of Internet marketing endeavours like Pay-Per-Click (PPC) or banner advertisements, you are paying for each visitor to your site. But with this localised search engine optimisation, you only have to pay professionals to tweak, enhance, and promote your website. After that, you are basically getting  free and unlimited traffic from search engines.

Gives leverage to smaller and younger businesses
One of the rigours of starting a business is the fact that you still have to introduce it to the industry. And if that particular industry is already dominated by world-renowned brands/companies, it can be quite intimidating to do so.

But not with local SEO. It allows you to level up with bigger and “older” companies simply by putting you in front of Internet surfers who are using search engines to browse for “local” products and services.

But first, how does Google, Bing, and Yahoo “find” your pages? Your keywords play a great role in this, specifically if they are relevant to a query. This is why it is ideal to use search terms and phrases that are specific and location-based.

Provides long-term marketing and advertising solutions
Building a reputation or familiarity with your customers is a tricky task, and more prominently so when you are just starting your enterprise.

But again, local SEO is the solution. It allows your domain to continuously appear on search results pages, provided of course that you are implementing clever optimisation techniques. And by being a constant on SERPs, you will be more familiar to Web users in your community.

Offers enhanced monitoring and tracking of results
Because of developments in Web analytics, it is now easier to monitor and track your SEO campaigns, including local ones. The best one that I can recommend is Google Analytics. This is a free service offered by the company that allows you to view near-accurate statistics about the visitors on your site, your bounce rate, and where your visitors came from.

CONCLUSION
Local SEO has immense contributions to your online marketing efforts. But apart from it, you should also keep your conventional optimisation methods updated.

About the Author:   Emma Tomlinson is the Head of Retail at Smart Traffic, a UK-based specialist company concentrating on Search Engine Optimisation.

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6 Steps on How to Cash-In on the New SEO

Great how-to in this article for changes challenging us all.

 Excerpt:  Author Rank. Panda. Penguin. Mobile. Google+. If you think about it, these things were not on most SEO and online content marketer radars in the early 2011. But in just a year’s time, they have become major components of Web marketing.

Have you responded to these changes? Have you learned how to tap into the potential of these developments and increase exposure for your brand, traffic to your site, and money in your bank account?

If not, now is the time to jump on board. Let me show you six general steps you need to take to cash in on the new SEO and finish 2012 strong:

Read full article via 6 Steps on How to Cash-In on the New SEO | Search Engine Journal.

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Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing

Good read from Neil Patel  —   as with his KISSmetrics blog, this too is an article with lots of how-to, examples and information.

Excerpt:  Selfish in that these changes will keep more people on Google’s products. Not a bad thing from a business standpoint, but from a user standpoint some of these changes impact search negatively

The selfless reason is that Google is trying to deliver more content that is based on personal signals. They are trying to take advantage of the fact that people are more likely to read or buy something if they see a friend likes it, too.

Whatever the reason for these changes, this is really good news for anyone who makes a living at creating content    Let me show you the changes, and then simple ways how you can leverage each one.

Read full article via Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing.  From QuickSprout

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The Secret Phrase Top Innovators Use – HBR

Well, I am not sure how “secret” the phrase is, but I do believe that in the current dramatic push to innovate that many have forgotten this basic and important launch.

Excerpt:  How do Google, Facebook and IDEO jumpstart the process that leads to innovation? Often by using the same three words: How Might We. Some of the most successful companies in business today are known for tackling difficult creative challenges by first asking, How might we improve X … or completely re-imagine Y… or find a new way to accomplish Z?

It’s not complicated: The “how might we” approach to innovation ensures that would-be innovators are asking the right questions and using the best wording. Proponents of this increasingly popular practice say it’s surprisingly effective — and that it can be seen as a testament to the power of language in helping to spark creative thinking and freewheeling collaboration.

Read full article via The Secret Phrase Top Innovators Use – Warren Berger – Harvard Business Review.

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Advertising Trend: Multi-screen Marketing | Inc.com

Instant multimedia is today’s marketing, and if you are not there, consumers are not waiting for you to catch up.  Important read.

Excerpt:   Recent research from Google has significant implications for marketers in general and for any company in high tech or media that’s trying to reach an online audience. Forget the concept of people looking at a tablet or a laptop or a smartphone. We have become a multi-screen society in which consumers cross between platforms, or use different ones at the same time, and expect the virtual world to keep up with them.

You can read the report for free.

Read the full article via Advertising Trend: Multi-screen Marketing | Inc.com.

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MIT Crowdsourcing Algorithm Competes With Google Search

Small business need-to-know and news-to-watch.

Excerpt:  Massachusetts Institute of Technology researchers have developed a method to aggregate and organize fragmented information from across the Web, something Google has been working on for years  through a project called Knowledge Graph. MIT Sloan Professor Cynthia Rudin and colleagues Benjamin Letham and Katherine Heller developed the crowdsourcing algorithm to aggregate and process big data across Web sites, blogs and social sites, as well as automate the continuous cycle of entering a keyword to query information. Rubin said the algorithm competes directly with a Google product called Google Sets.

Read full article via MediaPost Publications MIT Crowdsourcing Algorithm Competes With Google Search 08/24/2012.

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The Death Of SEO: The Rise of Social, PR, And Real Content

What do you think?  Is SEO on its way out?  Could it be because too many have found ways to manipulate SEO?  This article drew a flood of comments, particularly from the SEO community.  Good read and recommended for all marketing.

Excerpt:  … “Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.”

I posted his statement on my blog and immediately received a flurry of comments; many from his colleagues in the SEO industry who wanted to:

Read full article via The Death Of SEO: The Rise of Social, PR, And Real Content – Forbes.

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How to Add Google Author Tags to Your Blog for Improved Search Results

This article and the article just previous to this one have appeared in their RSS feed (see the middle column of this blog), but I felt these 2 articles had important information that warranted better highlight with a specific article post notification here.  Good information tips and how-to search engine tools in this one.  Blog and websites

 Excerpt:  Does Google know you’re the author of the content you publish online? If you answered “I don’t know,” chances are you haven’t heard of a very powerful piece of HTML markup code known as rel=”author”. When implemented correctly on websites or blogs with authored content, this small addition to your articles can have a dramatic impact on how your content appears in Google’s search results. This article will explain exactly what rel=”author” is, why you need to pay attention to it and most importantly, how to set it up on your website or blog.

Read full article via How to Add Google Author Tags to Your Blog for Improved Search Results | Social Media Examiner.

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Just How Interested Is the World in SEO? [INFOGRAPHIC]

Here is an infographic on Mashable site for you.   Since SEO is in 100s of articles today, these are interesting stats.

Excerpt introduction: How big is the SEO industry on the Internet? Really big, according to a new infographic by Spanish-based SEO service provider BlueCaribu.

In fact, the infographic reveals that 3.5 people look up the term “SEO” on Google each second and 9.1 million web users are digging up information on the topic each month.

People are getting their information about search engine optimization (SEO) from a variety of ways. There are 863 million websites worldwide that mention the term “SEO” and 164,000 YouTube videos are indexed with the topic.

Los Angeles may be the number one city in the U.S. to search for SEO, but India is the top country with an interest on SEO strategy, followed by Pakistan and the Phillipines. The U.S. is ranked fourth, while Canada snagged the fifth spot.

See introduction and infographic here via Just How Interested Is the World in SEO? [INFOGRAPHIC].  From Mashable

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Artificial Super-Brain Hooked on Net Cats

Please tell me someone else finds this funny!!   First, imagine a created superbrain, and then, its first response is hooked on Internet cats!    Social media Google news.

Excerpt: The world’s first artificial neural network has spent its first days of existence doing the same thing as millions of bored office workers… looking at cats on the internet.

Read full article…..via Artificial super-brain hooked on net cats – National – NZ Herald News.

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Unraveling Google’s Recent Updates: Interview with Aaron Wall

Another important read today from the same source as prior post,  SEO, Google and Google’s algorithm changes.  If you don’t read more than one article today, read this one!

Excerpt: With so much confusion, speculation and overall discussion about recent Google algorithm updates, we turned to one of the sharpest minds in SEO for his seasoned take on things…

Aaron Wall, the founder of SEO Book, brings a perspective unique to (and often ahead of) our industry.

Read full article via Unraveling Google’s Recent Updates: Interview with Aaron Wall.  From Blue Glass

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12 Free Google SEO Tools

Have you used the FREE Google tools for better website SEO?   Check out the list here.

Excerpt: Before you spend any money on a search-engine-optimization campaign for your website, take advantage of Google’s free tools to optimize your site and increase its PageRank. And if you are just starting out with SEO, check out Google’s Search Engine Optimization Starter Guide PDF.

Here is a list of free Google tools for your website’s SEO campaign. There are keyword and trend tools, website optimization tools, tools to increase your backlinks, and more. All of these tools are free.

Read full article via 12 Free Google SEO Tools | Practical eCommerce.

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