Tag Archives: IDEO

The Secret Phrase Top Innovators Use – HBR

Well, I am not sure how “secret” the phrase is, but I do believe that in the current dramatic push to innovate that many have forgotten this basic and important launch.

Excerpt:  How do Google, Facebook and IDEO jumpstart the process that leads to innovation? Often by using the same three words: How Might We. Some of the most successful companies in business today are known for tackling difficult creative challenges by first asking, How might we improve X … or completely re-imagine Y… or find a new way to accomplish Z?

It’s not complicated: The “how might we” approach to innovation ensures that would-be innovators are asking the right questions and using the best wording. Proponents of this increasingly popular practice say it’s surprisingly effective — and that it can be seen as a testament to the power of language in helping to spark creative thinking and freewheeling collaboration.

Read full article via The Secret Phrase Top Innovators Use – Warren Berger – Harvard Business Review.


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