Tag Archives: Internet

After Broadband | Report

Recommended read.  The downloaded report is 26 pages of interesting input and detail.   Internet and ….

Excerpt introduction:  The comprehensive report from After Broadband: Imagining Hyperconnectivity is now available. Featuring a foreward written by Wharton Professor Kevin Werbach, the report highlights the day’s discussions and insights.

Many thanks to our event participants and sponsors for contributing.

Download full report here via After Broadband | Report.  Wharton Business School

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Filed under Small Business

The Logic Behind E-Tailers’ Mercurial Pricing – HBR

Hey guys, did you know this?   I can say as a consumer I was aware but this article is really a heads up that is far beyond my awareness.  As an retailer, are you matching your competitors in taking advantage offered with the internet marketplace?  Recommended read from either consumer or retailer side of the fence!

 Excerpt:  The Wall Street Journal recently broke a story which revealed two surprises about the pricing practices of Internet retailers: Prices change often and widely. The Wall Street Journal highlighted, for example, the range of prices for a GE microwave. In one day, sellers on Amazon.com changed their prices nine times, resulting in prices fluctuating between $744.46 and $871.49. During that same period, rival Best Buy raised its price on the same kitchen appliance to $899.99 and then later dropped it to $809.99.

So what’s going on here?

Internet retailers have discovered that the web is a perfect setting to optimize prices. It is almost costless for e-tailers to change prices, and it’s equally easy to measure customer reactions. Given this fertile price-changing environment, Internet retailers are varying prices for 5 key reasons:

Read full article via The Logic Behind E-Tailers’ Mercurial Pricing – Rafi Mohammed – Harvard Business Review.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

Inside the Latest Office-Design Craze: Hot Desking

Small business of-interest.  Who better to adapt to the cool new office design than startups and small businesses.  Facilitating innovation, collaboration and small business budgets.

Excerpt:  As cloud computing and wireless Internet become ubiquitous, workers are cordless. Who needs a cube, much less an office? Just follow the leads of these cool companies.

Read full article via Inside the Latest Office-Design Craze: Hot Desking | Inc.com.

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Looking for the ‘Next Big Thing’? Ranking the Top 50 StartUps

Entrepreneurs and small business owners of-interest.

Excerpt:  Venture capitalists are still investing in flashy Internet start-ups, but the “Next Big Thing” is more likely to be a maker of humdrum Internet plumbing for businesses.

The Wall Street Journal’s third annual ranking of the top 50 venture capital-backed companies shows a crop of contenders that overall are focused less on online consumers than in years past.

Read full article via Looking for the ‘Next Big Thing’? Ranking the Top 50 Start-Ups – WSJ.com.

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Filed under Entrepreneurs & Startups, Small Business

Industry Analysis Is Out of Date – HBR

How about a reality check this morning, guys.  Good read  …….  do you disagree?

Excerpt:  For some time now, I’ve been observing that one of the central principles of strategy — that industries are a fundamental building block for strategic analysis — is being challenged. It’s been interesting to watch computer companies go after the entertainment business, Internet time-wasters competing with televised time-wasters, and games played on social media sites scooping up revenue that traditional game companies might at one point have called their own.

The Wall Street Journal published a story which shows just how blurred traditional industry lines have become.

Read full article via Industry Analysis Is Out of Date – Rita McGrath – Harvard Business Review.

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Filed under Leadership, Operations & Innovation

Can You Live Without a Data Scientist? – HBR

With all the articles on Big Data, especially this year, if you haven’t heard of the new expert, Data Scientist, you will.   This article gives you some insight into what is a data scientist and why you will need them.  Data mining, data management, information technology

Excerpt:  There are some great articles about big data and analytics in the current issue of HBR, and I am happy to have co-authored one of them with DJ Patil, one of the world’s first practicing data scientists. In fact, data scientists are what our article is about. I would argue that they are the most important resource for capitalizing on big data. While there is a lot of Hadoopalooza in the technology press about the tools for managing big data, and they are wonderful, it’s also true that they are a) widely available, and b) mostly free. Neither can be said of data scientists. The other necessary resource, massive quantities of data, can also be found on every virtual corner these days. If your customers have internet access, for example, you’ve got big data.

Simply put, you can’t do much with big data without data scientists. They are the magicians who transform an inchoate mass of bits into a fit subject for analysis. God may have been the first to produce order out of chaos, but data scientists do it too, admittedly on a smaller scale. They can suck data out of a server log, a telecom billing file, or the alternator on a locomotive, and figure out what the heck is going on with it. They create new products and services for customers. They can also interface with carbon-based lifeforms — senior executives, product managers, CTOs, and CIOs. You need them.

Read full article via Can You Live Without a Data Scientist? – Tom Davenport – Harvard Business Review.

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Small Business

A Deep Dive Into Facebook Advertising – Learn How To Make It Work For Your Business!

Article features KISSmetric’s usual detailed information and loaded with advice and tips — this time on Facebook advertising.  Many who tried FB early on were disappointed and discarded it — now everyone should take a second look.

Excerpt:  As a savvy internet user you might think no one clicks on Facebook ads.

Wrong.

Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking.

How do you get them to click your ads? More importantly, how do you get them to buy your product?

Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Don’t believe them.

Read full article via A Deep Dive Into Facebook Advertising – Learn How To Make It Work For Your Business!.  From KISSmetrics

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Shape of the Internet Has Changed | It Now Lives Life on the Edge

Of-interest read on today’s world internet

Excerpt:  Thanks to more traffic that can be sent via CDNs and cached at the edge, the shape of the Internet is changing. Instead of data traveling back and forth over long-haul pipes, today’s Internet looks like streams of data flowing to reservoirs at the edge.

Read full article via http://gigaom.com/2012/09/13/the-shape-of-the-internet-has-changed-it-now-lives-life-on-the-edge/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29  From GigaOM

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Turn Down the Noise: Tips for Managing Information Overload

Another good read  — advice on how to manage the deluge of information now  —  and worse coming.   Author lists the common advice steps, but takes it farther with more great strategy to now put into place.  Data management

Excerpt:
Seek Knowledge, not Information

At the risk of a data-driven mental meltdown (not unlike Ms. Blanchett’s ill-fated character), we can’t stop seeking information, nor should we stop its flow. Rather, we should employ strategies that exercise our ability to organize, communicate and collaborate, to discern useful knowledge from useless noise.

Looking ahead, there’s good news and bad news. The bad news: Our data deluge is only going to get worse. According to Cisco’s Visual Networking Index, by 2015, there will be three billion Internet users transmitting 245 terabytes of data per second. The good news is this is also an opportunity; you can arm yourself with helpful strategies and tips to better manage and mine this useful information to better meet your short and long-term goals.

Read full article via Turn Down the Noise: Tips for Managing Information Overload – Information Management Online Article.

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The Nature of Consciousness: How the Internet Could Learn to Feel

Okay, I admit I may be straying a bit from small business news to use, however, as most of you know, I find neuroscience and its business use evolution to be fascinating, especially for skills and learning in leadership and management.  What caught my eye on this one, “Are you saying the Internet could become conscious”  …….  whoa, is this a science fiction movie in the making?  No, at least not yet.   What he does —  sort of reminds me of one of my Logic classes many years ago —  is use the basic formula to prove his statement.  This is a Friday read if you have time or find such topics interesting.

Excerpt:
Are you saying the Internet could become conscious, or maybe already is conscious?

Koch:
That’s possible. It’s a working hypothesis that comes out of artificial intelligence. It doesn’t matter so much that you’re made out of neurons and bones and muscles. Obviously, if we lose neurons in a stroke or in a degenerative disease like Alzheimer’s, we lose consciousness. But in principle, what matters for consciousness is the fact that you have these incredibly complicated little machines, these little switching devices called nerve cells and synapses, and they’re wired together in amazingly complicated ways. The Internet now already has a couple of billion nodes. Each node is a computer. Each one of these computers contains a couple of billion transistors, so it is in principle possible that the complexity of the Internet is such that it feels like something to be conscious. I mean, that’s what it would be if the Internet as a whole has consciousness. Depending on the exact state of the transistors in the Internet, it might feel sad one day and happy another day, or whatever the equivalent is in Internet space.

Read full article  via The Nature of Consciousness: How the Internet Could Learn to Feel – Steve Paulson – The Atlantic.

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Digitization – The Digitization Megatrend

Recommended.   This is a great package of information, 3 videos and 3 pdf downloads.   Small business and leadership takeaways.

Excerpt:  The Digitization Megatrend

By the year 2020, an entire generation, Generation C (for “connected”), will have grown up in a primarily digital world. Computers, the Internet, mobile phones, texting, social networking—all are second nature to members of this group. And their familiarity with technology, reliance on mobile communications, and desire to remain in contact with large networks of family members, friends, and business contacts will transform how we work and how we consume.

The phenomenon of digitization is reaching an inflection point. The effects of an increasingly digitized world are now reaching into every corner of our lives because three forces are powerfully reinforcing one another:

Consumer Pull: Consumers, and particularly Generation C, are already fully adapted to the digital environment. They naturally expect to be always connected, are willing to share personal data, and are more likely to trust referrals from their closest friends than well-known brands.

Technology Push: Digital technology continues to expand its influence. The infrastructure backbone of the digital world is bringing affordable broadband to billions of consumers. In parallel, low-cost connected devices are being deployed in every industry, and cloud computing, and the vast information-processing machinery it requires, is developing quickly.

Economic Benefits: The economic benefits to be captured through digitization are real. A wave of capital has poured into the new digitization technologies and companies, and the public markets reward early movers with unprecedented valuations

3 videos and 3 downloads here via Digitization – The Digitization Megatrend.  From Booz&Co

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Leadership, Operations & Innovation, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

David Sacks’ Argument Is Rational, It’s a Good Thing Silicon Valley Isn’t

Interesting read  —  there are always the ‘predictors’ of Silicon Valley and its big wins and big losses.  If you today look at the tech industry as a whole, do you believe Silicon Valley, as we have known it,  is over?  I heard many of the same kind of arguments in late 1970s and early 1980s, following the economic issues then.  So far, Silicon Valley appears to have had several “lives”, re-inventing itself after each strong pummeling.  What do you think is going to happen this time?   Small business

Excerpt:  And this weekend when David Sacks accidentally unleashed a shitstorm on his Facebook page when he wrote that Silicon Valley as we knew it may be over, he was also being rational. His reasoning was this:

I think silicon valley as we know it may be coming to an end. In order to create a successful new company, you have to find an idea that (1) has escaped the attention of the major Internet companies, which are better run than ever before; (2) is capable of being launched and proven out for ~$5M, the typical seed plus series A investment; and (3) is protectable from the onslaught of those big companies once they figure out what you’re onto. How many ideas like that are left?

Read full article via David Sacks’ Argument Is Rational, It’s a Good Thing Silicon Valley Isn’t | PandoDaily.

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MediaPost Publications Using The Interest Graph To Target Social Ads To Gen Y

A good overview of findings —  data management and mining for analytics and brand promotion. 

Excerpt: Critics of demographic profiling argue that broad-brush generalizations can only offer limited insight, and that their practical usefulness is debatable. That’s why with the mountains of data being collected about us as we surf the internet and engage with social media, some new ways of looking at targeted populations have emerged that may soon replace the tried-and-true notion of a general demographic.

But while much has been written about the “social graph” – the data from your social connections that allow you to create aggregate profiles based on who you’re friends with – we believe the real opportunity for shift lied with the “interest graph.”

Read full article via MediaPost Publications Using The Interest Graph To Target Social Ads To Gen Y 08/17/2012.  From Engage: GenY via MediaPost Publications

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The New Rules of Social Commerce

Article gives you great insights and how-to social media for your brand and why.

Excerpt:  Most companies’ early efforts with social have been the equivalent of “brochureware” (just as they were on the internet back in the 1990s#. And although levels of sophistication are growing — Dell’s #DELL# $6 million-plus in sales via Twitter, for example — most social commerce experiments have a long way to go.  All too often, when shoppers on a retailer’s social pages are ready to buy, they’re sent elsewhere to complete the transaction, disrupting what should be a seamless experience.

The goal is to enable and sustain integrated conversations with consumers across all channels – social and otherwise – establishing the mutually rewarding relationships that drive social sales. So how to get there?

Read full article via The new rules of social commerce – Fortune Tech.  From CNN Money

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Powerful Content Marketing Lessons From 2 Recent Viral Blockbusters

Recommended read.  Very good takeaways for all small business marketing management by example how-to.

Excerpt:  As content marketers, being good students of the Internet is an important aspect of our jobs…

Most of the viral content online is of a non-commercial nature, but the principles that allow it to become widely popular and massively syndicated are the same as those that are at play with viral content constructed for marketing purposes.

What follows are two recent examples of content becoming viral online. By looking closely at these examples, there are many takeaways we can use as content marketers to help us craft more successful campaigns in the future.

Read full article via Powerful Content Marketing Lessons From 2 Recent Viral Blockbusters.  From Blue Glass

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Filed under Management, Marketing, Branding, Sales, Advertising, eCommerce & Social Media