Tag Archives: Internet

Marketing Is Dead – HBR

Here is a no nonsense, call it like it is, article about today’s marketing and the now-atmosphere the evolution has created.   Good read.

Excerpt:  First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.

Second, CEOs have lost all patience. In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can’t be linked to actual firm equity or any other recognized financial metric.

Third, in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t work so well, it doesn’t make sense

Read full article via Marketing Is Dead – Bill Lee – Harvard Business Review.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

How to Beat the Retail Giants

Here is a short but upbeat article for all small business.  You are competitive but perhaps with a few different tricks that the behemoths.  Sales and marketing on the internet

Excerpt:  Don’t write the little guys off yet.

While massive web giants like Amazon and Zappos wield weapons like free shipping, stellar return policies, and low prices, small boutiques are embracing the web and thriving, the New York Times reports.

Among high-end retailers, local boutiques have been exploiting their small sizes and smaller customer bases to find success in the market. Here are a few tricks they say they’re using:

Read full article via How to Beat the Retail Giants | Inc.com.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business, Website & Digital Media

What’s the Best Time To Publish a Press Release? 3 Experts Share Their Theories

Have you established a best time for your business’ press release?  Have you ever sent out a press release?   Good insight information in this article.

Excerpt:  What really IS the best time to publish a press release? That’s a question that we hear a lot — and there really is no “definite” answer. Common knowledge is that press releases do better “Tuesday through Thursday.” And while these are certainly the most popular days to submit a press release according to our site’s traffic numbers — you could be missing out if you only follow the common paradigm without evaluating the big picture.

In order to answer this question, we’ve asked 2 of our savvy Internet marketing customers and one representative of one of the countries most established newswire services for their opinions.

The conclusion — there is no “one size fits all” time, but there is a “right time” for you. Our aim is to arm you with the information you need to decide when the best time is to publish YOUR press release.

Read full article via What’s the Best Time To Publish a Press Release? 3 Experts Share Their Theories | Online PR Media.

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Brand Transformation on the Internet

A different perspective with defined and by example best practice of today’s marketing and branding on internet websites.   Good read.

Excerpt: The solution is first; the product or service is secondary. Most valuable of all is the ability to skip all the time-wasting, enervating detritus of shopping; to be confident that you are being directed straightaway to a better end result than you could find offline.

Read full article via Brand Transformation on the Internet.  From Strategy + Business

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Website & Digital Media

THE “BEAUTY” OF INTERNET COMPANY ACCOUNTING

Interesting read and some very valid points.  Small business of-interest with tips and takeaways.

Excerpt:  How can management and directors and auditors see one thing, when the complete opposite reflects reality? And why do internet IPOs seem particularly vulnerable? Well, we think the problem is with the accounting “standards” (and we use that term loosely) that apply to these companies. As we stated in an earlier post:

Internet company accounting is suspect given all the unsupported assertions and assumptions that must be made to comply with generally accepted accounting principles…

Read full article via THE “BEAUTY” OF INTERNET COMPANY ACCOUNTING » Grumpy Old Accountants.

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Filed under Accounting, Bookkeeping, GAAP, IFRS, Small Business

Reversing the Decline in Big Ideas – HBR

This is an interesting read.  A very frank opinion heads-up world.   Small business take note.

Excerpt: But now I believe the designer-led team is on the verge of irrelevancy, too. The Internet has the necessary infrastructure and achieved the global ubiquity to be able to reimagine and disrupt nearly every industry in the world. But Silicon Valley seems to think that all that is required for disruption are a few “rockstar engineers” and “superstar designers.” This team type used to be able to lock themselves in a room, come up with a big idea and start executing on it. Now, if you throw two engineers and a designer together and tell them to come up with a new startup idea, you’ve got better than 50% odds they will come up with another mobile local social photo sharing app. This team competency was exactly what the doctor ordered when the next evolutionary step of the digital world was just creating software that was actually intuitive to ordinary consumers. But now these teams seem to continually run into a creative roadblock.

Read full article via Reversing the Decline in Big Ideas – Max Marmer – Harvard Business Review.

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Filed under Entrepreneurs & Startups, Small Business

The Essential Step-by-Step Guide to Internet Marketing

You do have to register but the ebook is free.  It contains lots of tips and advice for marketing in our new today environment.

Excerpt: Learn the latest tips and tricks to online marketing by downloading the brand new edition of our most popular ebook!

It’s back and better than ever. With over 74,000 downloads, we’ve completely revamped our most downloaded ebook to include the newest techiques to internet marketing.

Whether you’re just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.

Register and download ebook via The Essential Step-by-Step Guide to Internet Marketing | HubSpot Ebook.

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PA Pushes Direct Messaging For Health Data Exchanges – Healthcare – Interoperability

Healthcare news-to-watch  —  information technology.  

Excerpt:  8 Health Information Exchanges Lead The Way (click image for larger for slideshow) The Pennsylvania eHealth Collaborative has launched a grant program that encourages healthcare providers to use direct messaging to electronically exchange health information over the Internet. The program takes particular aim at providers who lack the resources or technical capacity to purchase advanced technology.

Direct messaging is based on the Direct Project program, begun two years ago to specify a secure, scalable, standards-based way for healthcare participants to send authenticated, encrypted health information directly to known, trusted recipients over the Internet. Overseen by The Office of the National Coordinator for Health Information Technology, this one-way exchange allows any licensed, certified, or regulated healthcare provider to share patient information.

Read full article via PA Pushes Direct Messaging For Health Data Exchanges – Healthcare – Interoperability – Informationweek.

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Small Business

Just How Interested Is the World in SEO? [INFOGRAPHIC]

Here is an infographic on Mashable site for you.   Since SEO is in 100s of articles today, these are interesting stats.

Excerpt introduction: How big is the SEO industry on the Internet? Really big, according to a new infographic by Spanish-based SEO service provider BlueCaribu.

In fact, the infographic reveals that 3.5 people look up the term “SEO” on Google each second and 9.1 million web users are digging up information on the topic each month.

People are getting their information about search engine optimization (SEO) from a variety of ways. There are 863 million websites worldwide that mention the term “SEO” and 164,000 YouTube videos are indexed with the topic.

Los Angeles may be the number one city in the U.S. to search for SEO, but India is the top country with an interest on SEO strategy, followed by Pakistan and the Phillipines. The U.S. is ranked fourth, while Canada snagged the fifth spot.

See introduction and infographic here via Just How Interested Is the World in SEO? [INFOGRAPHIC].  From Mashable

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User views on Privilege Management

More on security and privacy — internal policy and regulatory compliance.    This article presents more of the why, as well as the status and possibilities.  Internet security and legal

Excerpt: I agree. But using a fortress-like Simplified Single Signon (SSO) with a non-password strong authentication method to access it (such as a hardware token or a proximity device) could go a long way towards mitigating the risk of data breaches. Yes, it will be an expense both in terms of hardware/software purchases as well as setup time and user education. But the immediate payoff is protection of the organization’s reputation while the long term benefit is keeping the organization solvent and its officers out of jail.

Solvency? Jail time? Businesses breaching European Union privacy rules will soon face fines of up to 5 per cent of their global turnover, which could extend to billions of euros for large multinationals. Expect that other western democracies in North America and the Asia-Pacific region will soon follow suit. From there, it’s a small step to criminalizing the behavior of corporate officers who ignore the potential for data breaches. Already (as in the recent Facebook breach) we’re seeing class-action civil lawsuits in the US against the company alleging they failed to protect the interests of their users.

Read full article via User views on Privilege Management | Dave Kearns.

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Filed under Legal, Licenses & Insurance, Small Business

Cyber Risk & Privacy Liability Forum

I think everyone needs to look at compliance to internal policy as well as compliance to FTC and OCR.  These are big tasks not to be taken too lightly.  Internet, privacy and security

Excerpt: A big take away for me were the similarities of the Federal Trade Commission’s investigations and the Office of Civil Rights Privacy post-breach investigations. Both agencies investigations are evaluating organizational policies and procedures, determining if they are current and if they are being followed consistently. The number of investigations completed by the FTC is much greater than OCR. I found this interesting because we are now beginning to see the Office of Civil Rights ramp up their investigation program and levy fines against organizations that are found out of compliance. If, the OCR follows the FTC’s lead related to privacy breaches it is about to get more expensive to be a healthcare organization, unless your business is compliant with HIPAA and HITECH regulations prior to a data breach.

Read full article via Cyber Risk & Privacy Liability Forum | ID Experts.

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The Internet in 2015 (Infographic)

by visually. Browse more data visualizations.

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Behind the Scenes of 4 Hot Social Media Campaigns

Great article.  What makes a viral marketing and brand campaign?   Read how 4 others did it for tips and takeaways.

Excerpt: There is no one-size-fits-all strategy for developing content that’s poised to go viral. In many ways, a great piece of viral content, whether it be video, pictures or social media, becomes popular due to its alchemy. There’s something about the right mix of thoughtful, engaging and emotionally driving content that just pops on the Internet. In our Behind the Social Media Campaign Series, we delve deep into why and how certain branded campaigns capture that super-sharable magic.

Read full article via Behind the Scenes of 4 Hot Social Media Campaigns.  From Mashable

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Social Media Before the Internet: Tales of Victorians, Comic Book Fans, Phone Phreaks and CBers – Knowledge@Wharton

Interesting read.  The history of “connecting”.   Read the “ways” before the internet.  Of-interest

Excerpt: Although the current spate of social media platforms burst onto the scene within the last several years, these tools have antecedents in earlier, traditional media. Long before the rise of Facebook, Twitter and MySpace, people found innovative ways to use technology to interact. Kendall Whitehouse, Wharton’s director of new media, takes a look at how our desire to virtually connect with others is evident in media — from the telegraph and newspapers to comic books and radio.

Read full article via Social Media Before the Internet: Tales of Victorians, Comic Book Fans, Phone Phreaks and CBers – Knowledge@Wharton.

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40 Advanced and Alternative Search Engines

Wow….40 of them….  as is usual with KISSmetrics, the article is informative and detailed.   Check out the search engines!

Excerpt……..Have you ever been looking for something but didn’t know where to find it? If that something is online, then your search is over (or just about to begin). The following are 40 advanced and alternative search engines that you can use to find just about anything on the Internet. Use them to follow discussions about your industry, monitor your online reputation, and much more!

Read full article…..via 40 Advanced and Alternative Search Engines.  From KISSmetrics

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Filed under Small Business