Guest Post by Emma Tomlinson
Major search engines like Google, Yahoo, and Bing are now more advanced and sophisticated. Their search algorithms have been developed to better cater to end-users.
One particular example is local search ranking. Imagine this: when you search for “Chinese restaurants”, you normally include a place along with the keyword to specify which location you want to find such establishments. Although this is the usual practice of browsers, this is really not necessary every time you search, especially since Google most likely knows where you are—don’t be scared of that fact.
So from the perspective of businessmen, it really means that we all have to target those customers who want geographically-specific results. Why? Because they are our biggest potential clients.
Why else would they search for “[keyword+place]” if they are not interested in the products or services offered?
This is REALLY big news for us entrepreneurs. It means that we have to cater to those “localised” queries if we want to stay on top of results pages.
If you need further convincing, here is what you need to know:
Allows for an affordable access point into marketing
Although the use of the words “cheap” or “inexpensive” may be relative to your definition and mine, it cannot be denied that local SEO is cost-effective.
Now what does that even mean?
With other kinds of Internet marketing endeavours like Pay-Per-Click (PPC) or banner advertisements, you are paying for each visitor to your site. But with this localised search engine optimisation, you only have to pay professionals to tweak, enhance, and promote your website. After that, you are basically getting free and unlimited traffic from search engines.
Gives leverage to smaller and younger businesses
One of the rigours of starting a business is the fact that you still have to introduce it to the industry. And if that particular industry is already dominated by world-renowned brands/companies, it can be quite intimidating to do so.
But not with local SEO. It allows you to level up with bigger and “older” companies simply by putting you in front of Internet surfers who are using search engines to browse for “local” products and services.
But first, how does Google, Bing, and Yahoo “find” your pages? Your keywords play a great role in this, specifically if they are relevant to a query. This is why it is ideal to use search terms and phrases that are specific and location-based.
Provides long-term marketing and advertising solutions
Building a reputation or familiarity with your customers is a tricky task, and more prominently so when you are just starting your enterprise.
But again, local SEO is the solution. It allows your domain to continuously appear on search results pages, provided of course that you are implementing clever optimisation techniques. And by being a constant on SERPs, you will be more familiar to Web users in your community.
Offers enhanced monitoring and tracking of results
Because of developments in Web analytics, it is now easier to monitor and track your SEO campaigns, including local ones. The best one that I can recommend is Google Analytics. This is a free service offered by the company that allows you to view near-accurate statistics about the visitors on your site, your bounce rate, and where your visitors came from.
Local SEO has immense contributions to your online marketing efforts. But apart from it, you should also keep your conventional optimisation methods updated.
About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, a UK-based specialist company concentrating on Search Engine Optimisation.
As a brand, there’s nothing worse than climbing a long ladder day after day, month after month, only to discover that it was propped against the wrong tree. Unfortunately, this is exactly what many brands and agencies are doing by following search engine optimization practices.
If SEO is what you’re doing, you’re working to please Google, not the people who control your profits. Enter web search optimization (WSO), a comprehensive, people-centered approach to taking control of your search traffic.
Some “long tail” keywords advice, how-to and why. Marketing and website
Excerpt: I know of many marketers who spend a lot of effort, time and money trying to get their websites to rank high within search engines for head terms, high volume keywords such as bricks, rainwater harvesting, loft insulation, wall ties, LED lights, cladding, aluminum cladding, roof tiles, silver taps and so on. Whilst these types of keywords are attractive because they come with high volumes of traffic it’s not really what you should be focusing ALL of your time, effort or money on. I haven’t come across many marketers who spend time looking at or focusing on the ‘long tail’, you know, the one’s who are about to send you an enquiry. Let’s just remind ourselves of what the long tail actually means:
Read full article via Why you should focus your SEO on those who use more than 4 words. From Pauley Creative
So, if you are saying – just WHAT is the most important, read this and see this video. Google is going to make it easy!!! Yippee comes to mind!
Excerpt: Worried about how to fill out your meta keywords tag so your startup ranks best in Google results? Don’t bother, the company says. Google search ignores it.
Google released on Tuesday a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes.
The video features advice catered to small businesses with main web content on less than 50 pages looking to rank only a handful of related search terms. From how to add the best keywords and including analytics code on your site to how to approach marketing in general, Google aims to make it easier for startups to get their brands ranked higher on search result pages.
See video and read article here via Google Shows Startups How to Master SEO in 10 Minutes [VIDEO]. From Mashable
Have you used the FREE Google tools for better website SEO? Check out the list here.
Excerpt: Before you spend any money on a search-engine-optimization campaign for your website, take advantage of Google’s free tools to optimize your site and increase its PageRank. And if you are just starting out with SEO, check out Google’s Search Engine Optimization Starter Guide PDF.
Here is a list of free Google tools for your website’s SEO campaign. There are keyword and trend tools, website optimization tools, tools to increase your backlinks, and more. All of these tools are free.
Read full article via 12 Free Google SEO Tools | Practical eCommerce.
Recommended read ……review the November first 40 article and then add the next 20 in this article…. Marketing, website, social media, SEO
Excerpt….SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone.
But SEO is changing. Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up?
Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November.
Read full article and links to the best additional 20 here…….20 (More of the) Best SEO Guides, Tips and Insights of 2011 | Business 2 Community | Kurat.
Excerpt…….Anyone who’s been in the Internet marketing industry more than a few weeks knows about tools like Google’s Keyword Tool, Wordtracker, SEO Book’s Keyword Suggestion Tool, and Keyword Discovery. However, I wanted to focus more on the underdogs of the keyword research tools.
There were three requirements to make it on this list: the tool had to be free, useful, and provide something you can’t get with the full-service tools. You may have seen one or two of these before, but no SEO should go without having all five at their finger tips
Read full article….via 5 Great Keyword Research Tools That Are Cheaper than Ramen Noodles. From Bluegrass.com
Kiss Metrics again gives us comprehensive and useful information to assist all small business owners.
Excerpt……Since keyword research can be done in a variety of different ways and everyone has to find the way that is easiest for them, the final installment of this series is dedicated to the 40 top posts on keyword research in 2011. This list will guide you to even more keyword research tools, strategies, and keyword optimization. Mix and match then for the best keyword discovery and analysis for your business and clients.
Read full article……via The KISSmetrics Guide to Keyword Research – Part III: 40 Top Keyword Research Posts of 2011. From KissMetrics
Infographic with stats to use in planning your marketing campaigns. Good information
Excerpt……Do you ever wonder what social networking sites you should be focusing your marketing efforts on?
This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords for a few social networking sites.
Read full article…..via Who Likes What: Social Media By Demographic. From KissMetrics
For entrepreneurs and small business owners on a zero budget …here is DIY press release advice.
Excerpt…..Just because you are not a public relations expert does not mean you should avoid writing and distributing press releases. Take full advantage of getting your company’s news into the hands of bloggers, journalists and potential customers by thinking and acting like a PR pro.
Much has been written about what to include in your press release – strong headline, keywords, powerful quotes, detailed descriptions that explain the benefits of the product or service to your target market. But what what do you do with the release once it’s written? Distribute it, of course–just make sure you cover all your bases
Read full article…….via 4 Easy Ways to Get PR Like a Pro | Network Solutions Small Business Blog. GrowSmartBiz
Filed under marketing, advertising and social media…….
Excerpt…….the most expensive keywords – what keywords demand the highest costs per click and are most competitive in terms of high search volume.
Read full article.and infographic..via The Top 20 Most Expensive Keyword Categories in Google AdWords | WordStream.
More good advice on SEO, content, keywords and marketing……strategize your campaigns.
Excerpt……Most companies are not wired to create the variety of content that can achieve top visibility on search engines. In most cases, search engine optimization efforts are focused on content and digital assets that are currently in place. Being able to get more marketing impact out of existing content is as much a driver of digital asset optimization as it is a part of a holistic strategy that matches up with the opportunities presented by an ever changing search results page.
Read full article….via Content Marketing Strategy & Optimization – Online Marketing Blog. From TopRank
Are you using SalesForce? Better question, are you using Salesforce effectively and smartly? This a great article for tips. Filed under sales, management, advertising and marketing
Excerpt……The holy grail for most marketers I talk to is being able to track a lead – or even a sale – all the way back to the original source keyword. If the marketer knew that, he or she could easily begin to understand what to focus on in terms of keyword targets for organic or paid search.
Are you running a bloated PPC campaign with dozens of ad groups, and hundreds or even thousands of keywords, not knowing which keyword drove the conversion, lead, or months later, the sale?
Are you using and paying for Salesforce, but have not taken the time to properly pipe in your AdWords or Google Analytics data?
Read full article…..via How To Set Up and Track Keyword Origination from Multiple Sources in Salesforce | Unbounce.
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