Tag Archives: Metrics

Building The Implicit Social Graph

This is a reprint from last year but well worth your read if you missed it.  The ranking for the search engine is imperative.

Excerpt:  You can be certain Google is building an implicit social graph:

“we studied the implicit social graph, a social network that is constructed by the interactions between users and their groups. We proposed an interaction-based metric for computing the relative importance of the contacts and groups in a user’s egocentric network, that takes into account the recency, frequency, and direction of interactions” – Google

Read full article via Building The Implicit Social Graph | SEOmoz.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

Why Changed Goals Require Changed Metrics

Important read with small business takeaways.  Explore why your ROI has probably changed and what to do about it.

Business needs, changes in management, competitive pressures, or any combination, can lead to significant changes in paid search goals. Where the enterprise was using paid search for brand awareness and customer acquisition and was happy to invest in future growth, now the goal shifts to making search profitable in the immediate term, or vice-versa.

The beauty of paid search is that we can turn on a dime to hit those new goals.

The problem is that flawless execution will produce “bad” year-over-year comparisons that are a natural consequence of the change in goal. Senior executives in other departments and consultants (having no institutional memory) will proceed to beat up the paid search manager for doing her/his job well.

Read full article via Why Changed Goals Require Changed Metrics.  SEO Search Engine

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Filed under Management, Marketing, Branding, Sales, Advertising, eCommerce & Social Media

Metrics Are Easy; Insight Is Hard – HBR

I doubt anyone would argue with this point  —  we are all still looking for best practices in the evolution of Big Data metrics and utilization.  For all leadership and management

Excerpt:  Big data is great. But we should consider that we’ve actually had more data than we can reasonably use for a while now. Just on the marketing front, it isn’t uncommon to see reports overflowing with data and benchmarks drawn from millions of underlying data points covering existing channels like display, email, website, search, and shopper/loyalty — and new data streams such as social and mobile engagement, reviews, comments, ratings, location check-ins and more.

In contrast to this abundant data, insights are relatively rare. Insights here are defined as actionable, data-driven findings that create business value. They are entirely different beasts from raw data. Delivering them requires different people, technology, and skills — specifically including deep domain knowledge. And they’re hard to build.

Even with great data and tools, insights can be exceptionally tough to come by

Read full article via Metrics Are Easy; Insight Is Hard – Irfan Kamal – Harvard Business Review.

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Filed under Leadership, Operations & Innovation, Management

Corporate Governance, Accounting and Finance: A Review

This is a reprint and review well worth your time but this is not a light read  —  recommended for those charged with the responsibility of deep understanding and forwarding business governance.  It delves into the  detail of why and how-to, history and metrics.

Excerpt:  We review accounting and finance research on corporate governance (CG). In the course of our review, we focus on a particularly vexing issue, namely endogeneity in the relationships between CG and other matters of concern to accounting and finance scholars, and suggest ways to deal with it. Given the advent of large commercial CG databases, we also stress the importance of how CG is measured and in particular, the construction of CG indices, which should be sensitive to local institutional arrangements, and the need to capture both internal and external aspects of governance. The ‘stickiness’ of CG characteristics provides an additional challenge to CG scholars. Better theory is required, for example, to explain whether various CG practices substitute for each other or are complements. While a multidisciplinary approach to developing better theory is never without its difficulties, it could enrich the current body of knowledge in CG. Despite the vastness of the existing CG literature, these issues do suggest a number of avenues for future research.

Read full article  via Corporate governance, accounting and finance: A review – Brown – 2010 – Accounting & Finance – Wiley Online Library.

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Filed under Accounting, Bookkeeping, GAAP, IFRS, Leadership, Operations & Innovation

GOMS Model (Card, Moran, and Newell) | Learning Theories

Another model used for intelligence based systems.  A basis of formula to determine the probabilities given the components.    Is also used in training and other metrics.  Management

Excerpt:  Summary: The GOMS Model is a human information processing model that predicts what skilled users will do in seemingly unpredictable situations.
Originators and proponents: Card, Moran and Newell in 1983; Bonnie John et al.

This model is the general term for a family of human information processing techniques that attempt to model and predict user behavior. Typically used by software designers, a person’s behavior is analyzed in terms of four components:

Read full article and lists of additional research via GOMS Model (Card, Moran, and Newell) | Learning Theories.

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Management

Not-for-profit Governance: Rising to the Accountability Challenge

This is an interesting read, written with stats and opinion on Australian nonprofits, I believe the same picture emerges in other countries as well.  Small business good read.

Excerpt:  …. for charities that have broader remits, such as fighting world poverty or tackling the homeless problem, social impact is harder to gauge.

Hems says the problem lies in the lack of “market intelligence” and benchmarks for not-for-profit directors to follow. “Whether or not you are delivering on the social mission is incredibly complex to measure – there are no comparative metrics,” he says. For example, members of the board of a homeless charity would have little idea of performance, unless they examined the annual reports of similar charities and had access to evaluations of the programs they operate. “It is a huge measurement challenge – and sadly the focus for not-for-profit sector boards is still on the narrow measurements around financial sustainability and compliance,” says Hems.

Read full article via Not-for-profit Governance: Rising to the Accountability Challenge – Knowledge@Australian School of Business.

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Filed under Not for Profit, Small Business

SUBSCRIBED 2012 – Event

Event in San Francisco on September 17th requires registration via link below but is free to attendees.   A source of innovation if you are currently in the subscription business, plan to be or simply want to explore the possibilities, this event looks interesting.

Excerpt:   In the last 10 years, there’s been a dramatic shift in the way both consumers and companies want to do business. Today, people would rather subscribe to services than buy products.  And enterprises are recognizing the immense business opportunity in moving to the “Subscription Economy.  ” It’s happening everywhere.   And it will have a dramatic affect on the way you interact with customers and run your business.On September 17th, Zuora brings together Subscription Economy thought-leaders, industry experts, and Zuora customers for an in-depth discussion around the future of business and how Zuora can help you succeed.  It’s our vision that everyone attending Subscribed 2012 will walk away with at least one new idea that will impact their subscription business, such as:

New revenue and growth strategies
New ways to automate your business process flows
New metrics to drive better business decisions

We’ve formatted a truly unique event where all who attend will leave with innovative approaches for business initiatives and new industry connections. If you currently have a subscription business, are considering launching one, or are currently in the process, you cannot afford to miss Subscribed 2012.

Registration required via SUBSCRIBED 2012 – Eventbrite.

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Filed under Leadership, Operations & Innovation

Service Helps Start-Ups See Where They Stand

This sounds like a cool help for startups.  Any of you try it, please let us all know how you rate.

Excerpt:  Max Marmer is trying to increase the survival rate of young companies. His weapon: a database of metrics on tech start-ups world-wide.

The 21-year-old Stanford dropout is the founder of his own start-up, an online benchmarking service called Startup Compass, based in Palo Alto. The data enables start-up founders to figure out how their nascent firms compare with others in areas such as customer acquisition, Mr. Marmer says, and to diagnose whether their companies are at risk of pitfalls that can doom them to failure.

Read full article via Service Helps Start-Ups See Where They Stand – WSJ.com.

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Marketing Is Dead – HBR

Here is a no nonsense, call it like it is, article about today’s marketing and the now-atmosphere the evolution has created.   Good read.

Excerpt:  First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.

Second, CEOs have lost all patience. In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can’t be linked to actual firm equity or any other recognized financial metric.

Third, in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t work so well, it doesn’t make sense

Read full article via Marketing Is Dead – Bill Lee – Harvard Business Review.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

Webinar #6 – How to Get Better Insights in Less Time With Google Analytics

KISSmetrics who always does a good indepth explanation with how-to has a webinar scheduled for this Friday.  It requires registering (via link provided here) and best of all it is free.   Events.   Google analytics is great but how-to best use needs some explaining to the average user like you and me.

Excerpt: The issue here is that we keep looking at vanity metrics. They make us feel good but they don’t help us build a better business.

What we need is actionable metrics. And I’m going to show you where to find them in Google Analytics.

Right here, right now, I’m going to make 3 promises to you. By the end of this webinar, you will know:

ONE: The 2 most critical things you need to set up in Google Analytics right now (and I’m going to give you step-by-step instructions too).

TWO: The 4 reports that give you the best actionable data in the least amount of time.

THREE: Where the data gets inconsistent so you don’t get blindsided later on.

Sign up for this webinar to learn how to get free data from Google Analytics that actually helps you build a better business.

When is it?

Presenter: Lars Lofgren.
Format: A step-by-step journey on how to get the most from Google Analytics with Q&A at the end.
Day: Friday, July 27th 2012
Time: 10 AM PDT – GMT-08:00 Pacific Time (US and Canada);Tijuana

How do I sign up?
To register, click here on the button below:

Read introduction and sign up for free webinar here via Webinar #6 – How to Get Better Insights in Less Time With Google Analytics.  KISSmetrics

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

Customer Analytics: How Analyzing Real People Will Improve Your Business

Okay, just about the time we are all getting into “analytics”, “metrics” , “ROI”, in this new business environment of ours today …..  wait …  take a look at this heads-up article about what we are measuring and what does it mean.  Can we actually take the current measurement without first eliminating the “noise”,  mmm … probably not such a good idea.  Data management

Excerpt:  If we’re only tracking aggregate revenue, all of us want to take credit for the spike in sales (including Santa). With all this noise in our data, it’s very difficult to determine who gets the most credit. Curse you Santa!

So, how do we minimize the noise in our data and find the real signals for improving our business?

We focus on people.

Read full article via Customer Analytics: How Analyzing Real People Will Improve Your Business.  From KISSmetrics

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Marketing, Branding, Sales, Advertising, eCommerce & Social Media

Games Advertising

Get a 17 page report of status in this fast growing segment of advertising — find out what still needs to be done and more.   Great information.

Excerpt: While video games are one of the fastest-growing advertising platforms in digital media today, there are still many components that need standardization. This report identifies potential areas for standardization including: impression measurement, audience metrics and further discusses the need to address interoperability issues as a way to extend advertiser campaigns across platforms.

Subsequent reports may address audience demographics and behavior, best practices and case studies

Read full introduction and download paper IAB – Games.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

There Is No Single Best Measure of Your Customers – HBR

A good read and a topic that is certainly on every small businesses’ mind today.  Which metrics to use?  Customer relations management, CRM.

Excerpt: Single-question customer metrics have become very popular. Companies all have their favorites. Some go for the traditional Customer Satisfaction measure, others the now famous Net Promoter Score. The most recent addition to this panoply is the increasingly popular Customer Effort Score, which tracks the amount of time and effort that customers have to put into solving after-sales problems.

Each claims to be the one metric that managers need to measure, monitor, and act on, because it promises a better correlation with business performance than any other existing measure.

So which of these is actually the best?

Read full article via There Is No Single Best Measure of Your Customers – Thorsten Wiesel, Peter C. Verhoef, and Evert de Haan – Harvard Business Review.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

Global Business Services: A Way to Improve Internal Services

GBS as the business model.  Small business takeaways.  The how-to of metrics and measurement to the performance model.  Good read.  Leadership and managment

Excerpt: A compelling business case is driving more and more enterprises toward a global business services (GBS) model. Building a mature, value-producing GBS organization requires many integrated elements and practices — one of the most critical being the ability to measure and monitor performance in order to guide continuous improvement. The Hackett Group’s recent survey found that, while GBS executives recognize the importance of monitoring performance, most are still struggling to move their metrics and measurement capabilities to the next level.

Read full article via Global Business Services: A Way to Improve Internal Services | Business Finance.

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Filed under Leadership, Operations & Innovation, Management

Performance Management and KPIs – Team Management Training

Okay, so now you are into really building your teams for results.  How-to measure metrics to determine your success or need for more work?  Here is another read of tips and advice of just how to do that.

Excerpt: KPIs are metrics that link organizational vision with individual action. If you think of strategic practice as a pyramid, as shown in Figure 1 below, with vision at the top and actions at the bottom, in the middle you find the KPIs that have been derived from the strategy, objectives, and critical success factors of the organization.

Read full article via Performance Management and KPIs – Team Management Training from MindTools.com.

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Filed under Management