Tag Archives: ROI

Metrics & ROI – Brands Not Capturing the Benefits of Big Data Marketing

Good accumulation of pertinent stats…..  it is a guess you are in the majority but that just means you have a lot of work to do.

Excerpt…..Although 91% of senior corporate marketers agree that successful brands are using customer data to drive marketing decisions, 39% say their own company’s data is collected too infrequently, or not effectively enough, according to a report by the Columbia Business School’s Center on Global Brand Leadership and the New York American Marketing Association (NYAMA).

Read full article……via Metrics & ROI – Brands Not Capturing the Benefits of Big Data Marketing : MarketingProfs Article.

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Leadership, Operations & Innovation, Marketing, Branding, Sales, Advertising, eCommerce & Social Media

What You’re Not Doing to Maximize Profit (But Should Be)

Good advice and tips ….even small business can reasonably measure to determine correct product mix.  ROI and metrics

Excerpt…….Using product profitability or bottom line value creation to help determine the appropriate marketing mix is one of the more difficult metrics for management teams to accurately measure. Many businesses struggle to meaningfully measure profitability of individual products in their portfolio, and too often they are stymied by the belief that they do not have the resources available to accumulate the data and sufficiently track their products’ profitability. However, there are ways that all businesses, even small businesses, can improve the ways they measure and manage product profitability to drive bottom line growth.

Read full article……via What You’re Not Doing to Maximize Profit (But Should Be) | Inc.com.

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Filed under Leadership, Operations & Innovation, Management, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

3 Ways To Transform Social Analytics Into Actionable Intelligence – InfiniGraph

Good read and takeaways on one of the biggest topics of today ……..social media and marketing…the ROI, how-to use it and more.

Excerpt……..Brands are in search of what drives their consumers passion, engagement currency, share triggering and how content will convert those customers into brand advocates. Content marketing, storytelling and creating a social context for consumer interaction will be a major focus of 2012, because people are attracted to, and interact around content.

Read full article……..3 Ways To Transform Social Analytics Into Actionable Intelligence – InfiniGraph – The Blog | Kurat.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

4 Ways to Harness the Power of Real-Time Analytics

As is usual from KISSmetrics, the article is comprehensive and detailed with tools and examples……he also gives you best practices uses.  ROI, data management, social media, metrics

Excerpt…..Remember, the most important thing to ask yourself whenever you measure data, real-time or not, is “What is the purpose of this data?” If you’re using real-time data, measure what matters – not what looks good for a press release.

Read full article…..via 4 Ways to Harness the Power of Real-Time Analytics.  From KISS Metrics

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Marketing, Branding, Sales, Advertising, eCommerce & Social Media

Metrics for Social Media ROI

A good article……it breaks down a means of designing ROI metrics by component parts……

Excerpt……This post will provide you with ideas to create metrics that you can implement and modify for your organization.

Read full article……via Metrics for Social Media ROI | Social Media Today.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

10 Ways To Get More Business With Social Media : Marketing :: AMEX

More from AMEX this morning on marketing…… having trouble measuring social media ROI …maybe that should not be your biggest push…it doesn’t measure like your prior advertising campaigns..

Excerpt…….Over the past five years I’ve used social media and I have to admit that it’s a huge way to get more business. Here are some of the ways I leverage it.

Read full article……via 10 Ways To Get More Business With Social Media : Marketing :: American Express OPEN Forum.

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The CFO’s Role in Measuring and Enabling Sales and Marketing Effectiveness

Good article that should be read by both CFOs and sales leaders…..actually all C-Suite executives need to understand the mix and the necessary balance.

Excerpt……Ogre at the gate. Often this is how many sales and marketing organizations view the CFO who casts a baleful eye on their efforts and scrutinizes their ability to produce an effective return on investment.

Perhaps the scrutiny is for good reason. Sales and marketing expenses, particularly trade promotion, normally constitute the largest part of a company’s P&L. The role of the CFO is to somehow ensure that these efforts are functioning efficiently and effectively, as well as firmly connected to the rest of the enterprise. As a result, CFOs are challenged to strike a delicate balance between serving as “ROI enforcer” and fostering an environment that promotes best practices and innovation. The CFO needs a clear understanding of sales and marketing’s efforts and expenses in order to better evaluate its effectiveness, reduce ROI leakage and direct funds to projects that enable innovation.

Read full article…….via The CFO’s Role in Measuring and Enabling Sales and Marketing Effectiveness | Business Finance.

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Filed under Leadership, Operations & Innovation

Return on Influence, the New ROI – HBR

Using metrics differently ……..better ROI?   In some instances  …read article…one would have to agree.

Excerpt……..What drives that conversion are “warm metrics”–engagement levels, viral factors, sentiment analysis. Even today marketers can be skeptical of warm metrics, because they defy easy math. Three years ago, many were downright dismissive of them. They were the fluffy intangibles you used when you couldn’t build a statistical case for investment. Business people like structure. We like rules, industry standards and compartments where our solid numbers to be housed. Sentiment? Not so much.

Read full article……via Return on Influence, the New ROI – Amy Jo Martin – Harvard Business Review.

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21 Posts Today, 9.2.11 Small Business News to Use

Mix today emphasizes entrepreneurs, startups, marketing and sales, metrics and ROI…..plus more.

Is everyone ready for the long weekend?  We will all  return to work refreshed and full of energy on Tuesday, 9.5.11…!  At least, that is the plan..

Enjoy news to use.

Beverly

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Filed under Business Blog & Miscellaneous, Entrepreneurs & Startups, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

Why Website Test Results Don’t Always Add Up & What To Do About It

As I have come to expect from material on KissMetrics, this article is well writeen with great information explained…..for ROI and social media and websites metrics.

Excerpt……You run a test. You see a 10% increase in conversion. You run a different, unrelated test. You see a 20% increase in conversion. You roll both winning branches out to 100% of your customers. You donʼt see a 30% increase in conversion.

Why? In every world Iʼve ever inhabited, 10 plus 20 equals 30, right? Youʼve proven that both changes youʼve made are improvements. Why arenʼt you seeing the expected overall increase in conversions when you roll them both out?

There are lots of different reasons this can happen. Here are a few:

Read full article….via Why Website Test Results Don’t Always Add Up & What To Do About It.  From KissMetrics

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Website & Digital Media

Open Letter to Chief Marketing Officers

Important takeaways from this letter to Chief Marketing Officers, the C-Suite, it analyses today’s scene with advice on how to cope and succeed….social media

Excerpt….If you had told me several months ago that the ability to generate a tangible ROI from social marketing would hinge on the ability to deliver a customized business case; I am not sure I would have recognized the importance. However, we are now seeing that this may be the foundation for really producing effective results. More importantly, we are also seeing this as the “tip of the spear” in terms of building the larger social business case within the organization. If you can tie a hard ROI from revenue growth to social business by assisting buyers in building their business cases while aligning the organization to improve delivery of the solution; it will be much easier to justify the soft ROI from enterprise collaboration and productivity gains from social business.

Read full article….via Open Letter to CMO’s.  From Social Executive Council

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What’s the R.O.I.? A Framework for Social Analytics

This is a great read….as everyone struggles to get their head around social media best practices and then the metrics and measurements to use in future campaigns, business management and innovation.

Excerpt….The three tenets of social business, Connected, Engaged, Adaptive create a transparent relationship with customers that opens the door to meaningful metrics to measure success and improve everything in between. In the end, understanding the relationship between business objectives and social media tactics will create a series of relevant strategies and critical links that in of themselves serve as opportunities for measurement and the establishment of R.O.I.

Read full article…..via What’s the R.O.I.? A Framework for Social Analytics Brian Solis.

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Filed under Leadership, Operations & Innovation, Management

R.O.I.: Simpler is better: Metrics not working? Check your complexity.

Overwhelmed with the sheer volume of data management, not to mention analysis of the metrics……..this article suggest the KISS, keep it simple….   short but good read.

Excerpt…..The problem here is not that the intended goals are not worthy: of course companies want more customers, more sales and lower inventories. The problem is the inherent conflicts evoked by the presence of too many “levers” being offered without linkages.

What’s lacking is a unified goal upon which the whole “system”—the whole organization—can be measured and each participant in the process of reaching that goal might be appropriately rewarded.

Simpler really is better.

Read full article……..via GeeWhiz To R.O.I.: Simpler is better: Metrics not working? Check your complexity..

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Marketing, Branding, Sales, Advertising, eCommerce & Social Media

The ROI Of Next Best Action: Measuring The Lift From Improved Customer Experience

There have been many articles recently on data management, and in particular, the CRM area and measuring the ROI  of CRM for future strategy and gain.  Filed under innovation and metrics.

Excerpt…….That’s all well and good, but how can you directly translate love – i.e., quality of experience – into money, measure the impact, and calculate the return on your investment in experience-boosting technologies?CRM next best action platforms are the key to realizing this promise.

Read full article…..via The ROI Of Next Best Action: Measuring The Lift From Improved Customer Experience.  From Information Management

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Marketing, Branding, Sales, Advertising, eCommerce & Social Media

PPC Marketing: 10 Killer Tips for Better ROI

Advertising tips for ROI with pay-per-click campaigns.

Excerpt…..Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it’s often expensive and overwhelming. If the tedious nature and large time commitment required to run a successful — or even unsuccessful — PPC campaign has got you down, you are not alone. However, a good ROI makes it all worth while. Here are 10 tips to help improve your PPC campaign in hopes of a gaining a greater ROI and making the whole process more enjoyable and fruitful.

Read full article…….via PPC Marketing: 10 Killer Tips for Better ROI.  From Mashable

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