Tag Archives: Social Media

17 Little Known Social Media Tools You Should Be Using (and Why)

Following our previous post with 5 popular social media tools for marketing, KISSmetrics gives us even more and good detail on 17 useful social media tools for marketing.  Check out previous 5 and the 17 in this article.

Excerpt:  Everywhere you look there is social media. It’s in our homes, businesses, places of worship and schools. And everywhere you look people are using it and talking about it. And it seems that every week there is a new social site launched.

To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service. What’s a marketing professional to do?

To help you cut through the clutter I thought I’d share with you 17 must-use social media tools that have helped my clients and their businesses. You’ll also get my reasons for why you should be using these tools, too.

Read full article via 17 Little Known Social Media Tools You Should Be Using (and Why).  From KISSmetrics

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Five Valuable Tools to Facilitate Your Social Media Strategies

Check out the most popular tools to help you organize the growing social media campaigns.

Excerpt:  Utilizing social media in your online endeavors should be an essential component of your overall strategy. Search engines are being modified to reflect the popularity of powerful sites like Facebook, Twitter and other big-name players. Maintaining a social presence and building a reliable reputation are vital to effective online marketing and networking. Now, as Google+ and Pinterest join the mix, it can become overwhelming to keep track of the multitude of social sites to update regularly. Here are some of the most popular tools to make your job easier.

Read full article via Five Valuable Tools to Facilitate Your Social Media Strategies.  From Blogtrepreneur

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How Social Media is Destroying Productivity (Infographic)

How Social Media is
Destroying Productivity

So, you’ve just finished a task or an assignment and figure you deserve a little mental break. Why not check Facebook or Twitter? It will only take you five minutes, right? Wrong.

As American students and workers spend more time on the Internet and on social media sites in particular, their levels of productivity are tanking. The average college student might spend three hours checking their various social media sites, but only two hours studying. That discrepancy is reflected in lower GPAs. Workers aren’t faring much better, either. Every time someone at work gets an IM, a Facebook message or a tweet, it takes them a whopping 23 minutes to get back on task. Taken all together, that costs the American economy $650 billion per year in lost productivity. The next time you think about checking a social media site, consider how much time and energy it will actually take.

Social Media At Work

Social Media At Work by http://www.learnstuff.com

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Picture Perfect: Image Sizing Cheat Sheet for Social Media (Infographic)

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45+ Social Media and Digital Marketing Events

Are you on their notification list?   We have posted his event board before, here is the current introduction and news.  Good to check out the board frequently and follow  — for all entrepreneurs and small business.

Excerpt:  Whether you’re looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable‘s Events Board has something for you

Check out full list via 45+ Social Media and Digital Marketing Events.  From Mashable

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The Conversion Rate Optimization Report 2012 (Infographic)

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New Marketing Rules: When Social Media Spins Out of Control – Knowledge@Australian School of Business

More information and advice as we progressively establish the best practices of this new world of ours.

Excerpt:  Marketers are in a spin following the Advertising Standards Board (ASB) ruling that brands are responsible for user comments posted on their Facebook pages, and an Australian Competition and Consumer Commission (ACCC) warning that court action can result for larger organisations if inappropriate material is not removed quickly. What do the rulings mean for the future? To what extent can companies control what customers and advertisers say on their Facebook pages or on other social media?

Read full article via New Marketing Rules: When Social Media Spins Out of Control – Knowledge@Australian School of Business.

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Doctors Tell How They Use Social Media as Professional Watercooler

Our physicians are beginning to get the idea and use the tools available.  I can only believe the benefit to our healthcare will be improved

Excerpt:  The social media world is such an intense, immediately responsive place that you can have tremendous amounts of traffic pointing out the good and bad about an article itself technically, about the concepts that were put forward, and about potential flaws that were in a paper,” said Dr. May, a cardiologist from Lewisville, Texas.

Like Dr. May, many physicians have turned to social media to help them manage the overwhelming amount of new information they need to know to provide quality care.

Read full article via Doctors tell how they use social media as professional watercooler – amednews.com.

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Google Plus: The Most Under-Appreciated Must-Use Social Media Tool

Using social media Google + ?   Want to know more “why” you should use it.  Check out this article from someone who approached it as “why”.  Interesting read.

Excerpt: I have to admit I am a skeptical Google+ user. Coming at it from my easy, breezy Twitter perspective, I find Google+ clunky and cumbersome, particularly because I don’t like staying logged into my Google account all day unless I’m using it.

So one day when I found myself in a Twitter conversation with a colleague (who I met through LinkedIn, mind you) debating the merits of Google+, I got to thinking that–if nothing else–I ought to see if there are other devotees out there, and why they adore the platform. (I don’t think Google’s own Google+ Learn More site does it much justice.) I posted a Google+ query on Twitter, Facebook, LinkedIn, Google+ and the website Help A Reporter Out. I discovered that I have a lot to learn when it comes to Google+, and thought you’d be interested in my findings too.

Read full article via Google Plus: The Most Under-Appreciated Must-Use Social Media Tool | Inc.com.

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Can Twitter Monetise the Cultural Zeitgeist? – Knowledge@Australian School of Business

Good read.  It is an update of where we have been, are now and might go — and  the results expected from “might go”.    Social media

Excerpt:  “When people think about either [Facebook or Twitter], it’s natural to make the comparison, but historically they are very different,” notes Wharton operations and information management professor Shawndra Hill. Yet, Hill adds, this is beginning to change. “The lines today are becoming quite blurry.”

Read full article via Can Twitter Monetise the Cultural Zeitgeist? – Knowledge@Australian School of Business.

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LinkedIn Retools Company Pages

Social media, LinkedIn, has a new business “company page” remake.  Take a look  —  perhaps ythe remake will benefit your business.

Excerpt:  LinkedIn recently launched a redesign of its Company Pages. It initially offered the redesign to a few select companies. But last week, it made the redesign available to all businesses. LinkedIn described it all in a blog post. Merchants should consider updating their company pages to take advantage of the new features.

Read full article via LinkedIn Retools Company Pages | Practical eCommerce.

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For Social Media Buy-in, Lead with the “Why” – HBR

Good read and great advice.   Your campaigns, as we have been saying in many other posts in the past, need to use what science, namely neuroscience, can now show you is your customer’s motivators.  Marketing, advertising and sales.

Excerpt:  It’s been said that people don’t buy what you do, they buy why you do it. So the goal is not to connect with people who want what you have; the goal is to connect with people who believe what you believe. This isn’t my opinion. It’s a powerfully proven fact based on the study of the human brain, which Simon Sinek explains here.

Traditional advertising and marketing leads with the what, such as, “We make desirable cars with great gas mileage.” Then it moves to the how, such as “We do this with great engineers and the best materials.” If you’re lucky, you may get a why at the end, but the why really usually boils down to, “We want to sell you a car.”

Now we have evidence — science! — that says you’ll get a better response by leading with the why.

Read full article via For Social Media Buy-in, Lead with the “Why” – Amy Jo Martin – Harvard Business Review.

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109 Ways to Make Your Business Irresistible to the Media

Recommended for the many takeaways in this list of 109 ways.  As the author notes:  “And lots of them work just as well with bloggers and social media influencers”

Excerpt:  After 10 years as a journalist, I’ve seen just about every bad pitch you can imagine. And I’ve also come up with 109 foolproof ways to entice the media in your city to highlight your business — approaches that make the mainstream media unable to resist you.

(And lots of them work just as well with bloggers and social media influencers.)

Read list here via 109 Ways to Make Your Business Irresistible to the Media | Copyblogger.

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How to ‘Digitally & Socially’ Win Over Your Legal – Regulatory Team

The article contains good advice and steps to follow for not only the healthcare industry but many of the steps equally translate into best practices for other industries as well.

Excerpt:  This afternoon’s article provides some top tips in order to maintain a happy working relationship with your legal and regulatory teams, particularly when it comes to implementing social media communities.

Social media in the pharmaceutical industry continues to generate a great deal of interest, discussion and debate – creating unintentional, adversarial relationships for brand marketers. For brands that decide to move forward with a social media concept, gaining legal / regulatory approval can be a significant hurdle. In this article, we will examine three ways that brand teams can better collaborate with their regulatory counterparts in the review and approval process, and succeed in bringing their social media communications to life.

1. Packaging your social media concept for legal / regulatory success

When approaching your legal / regulatory team with a social media concept, you will need to help them understand the framework of the campaign you are developing, and the business rationale behind it

Read full article via How to ‘digitally & socially’ win over your legal/regulatory team | pharmaphorum.

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The Complete Guide to Global Social Media Marketing

The ebook is free but you do have to register your name and such.  Clicking on the link below takes you to site with a blurb on each of the 6 chapters in the ebook, a form to use for registering and a download button.

Excerpt:  Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.

Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.

Download HubSpot’s guide which will help you create a social media strategy that caters to your audience, whether in a specific country or across multiple nations. This free 71-page guide includes the following chapters:

Read blurb on each chapter and download guide here via The Complete Guide to Global Social Media Marketing.  From HubSpot

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