Tag Archives: Trends

How to Increase eCommerce Conversions during the 2012 Holiday Season

Good detail and examples in this how-to article for all ecommerce.

Excerpt:  Even though it’s just now October, this is the time to start thinking about ways to attract shoppers and boost conversions over the upcoming holidays. Competition is going to be fierce, particularly online where offers of free shipping have consistently trumped all other holiday promotions in the past. Online retailers have set the bar for what gets customers to convert, and they are considering sweetening the deal with free returns as well.

But even with these best practices in place, what else can you do to make sure your holiday ecommerce launches are a success? Here are a few up and coming trends to consider:

Read full article via How to Increase eCommerce Conversions during the 2012 Holiday Season. From KISSmetrics

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

Operational Improvement Has Improved – HBR

Business models, innovation, reengineering, culture change and more can sometimes not produce the expected or at least the immediate results you were expecting.  This article is a good read.   Another look or a fresh perspective may make the difference.

Excerpt:  If you’ve had a bad experience with an operational improvement effort (like Six Sigma or Business Reengineering), or if you haven’t given it much attention lately, you should take a fresh look. Many companies and executives have been disappointed with these efforts when results weren’t sustained and inefficiency crept back in. But improvement has improved.

I see three forces behind this trend:

Read full article via Operational Improvement Has Improved – Brad Power – Harvard Business Review.

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Filed under Leadership, Operations & Innovation

CEA Unveils 5 Technology Trends to Watch

Small business news-to-watch and of-interest.  We like to know and keep up with the trends  —  can one or more in the list be used for your business?

Excerpt:  Because technology evolves so quickly, nailing down trends with staying power is no easy task. Even so, a few underlying movements are so big that they’re impossible to ignore.

On Monday, the Consumer Electronics Association (CEA) identified a few of these key tech trends based on consumer market research. The company released the 2013 edition of its annual Five Technology Trends to Watch in conjunction with a panel discussion among technology experts on the implications of each trend at the CEA Industry Forum in San Francisco

Read full article via CEA Unveils 5 Technology Trends to Watch | Inc.com.

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Small Business

Meeker Report: High Tech Trends for Entrepreneurs

Information technology and the forecast from an expert…..several small business takeaways.

Excerpt…….When former analyst-turned-VC Mary Meeker delivers her annual take on tech trends, the industry listens. Here’s what her latest report means for start-up founders.

Read full article…..via Meeker Report: High Tech Trends for Entrepreneurs | Inc.com.

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Filed under Business Intelligence, IT, Data Management, Metrics, Cloud & Mobile, Entrepreneurs & Startups, Small Business

Top BI Resolutions and Trends for 2012 from Industry Experts

Input on 2012 predictions for business intelligence…directions and needs.

Excerpt………We pulled three BI industry pundits away from their cork-popping and horn-blowing just after midnight on January 1st to get their takes on the top BI resolutions and trends for this new year.

Read full article………via Top BI Resolutions and Trends for 2012 from Industry Experts.  From Trends and Outliers

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Filed under Business Blog & Miscellaneous

eCommerce 2012: Expand, Integrate, Refine

Very good takeaways for ecommerce small business in the question and answer session.

Excerpt……..January is always a great time for merchants to plan their strategy for the coming year, so it makes sense that they would want to gain some insight as to what type of trends could impact their business in 2012. We recently had the opportunity to discuss some of these trends with Senior Vice President of Marketing for Shopatron, Mark Grondin, and asked him some questions about eCommerce in 2012.

Read full article…….via eCommerce 2012: Expand, Integrate, Refine | ZippyCart Blog E-Commerce News.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business