Tag Archives: Viral

Content Marketing: Master The Content Loop in 7 Steps

More today on content and your marketing campaigns.   Article has good tips and takeaway how-to in a ‘no-nonsense’ format.

Excerpt:  And when it comes to creating and distributing content as a key part of your content strategy, keep two objectives in mind: creative and marketing.

The creative objective is to regularly come up with contextual material that the audience finds relevant enough to opt-in to receive, compelling enough to share with friends, and engaging enough to demand and come back for more—thus building a community around content.

The marketing objective is to amplify reach for all content. The ideal goal? Create content that goes viral.

Read full article via Content Marketing: Master The Content Loop in 7 Steps | V3 Kansas City Integrated Marketing and Social Media Agency.

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The Secrets Behind Content With 10,000+ Shares

Another great article from BlueGlass  —  the steps you can take to help “luck” in creating viral content.

Excerpt:  Crafting viral content is part formula, part intuition, and part luck, but by breaking down successes as you discover them, you will become increasingly more intuitive about what will and what won’t resonate with readers. By incorporating the above elements into your content, you will set yourself up with a considerable advantage over your competitors in an increasingly crowded and noisy landscape.

Read full article via The Secrets Behind Content With 10,000+ Shares.  From BlueGlass

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The Ultimate Guide To Creating Viral Content

As we have come to expect from KISSmetric’s how-to articles, this one has in depth how-to, examples and tips.  Recommended read for all small business websites  —  be it blog or video or …..

Excerpt:  All of us have witnessed the phenomenon of the viral video first hand. From the days of the Numa Numa guy on YouTube to the latest Volkswagen ad, we now know that there is value to be had if our content is viewed by large numbers of (hopefully interested) people.

But video is not the only kind of content that can go viral; there have been many blog posts, forum comments, infographics and images that have traveled virally too.

Every marketer understands the potential that exists with the internet, but creating content that travels virally is no easy feat; it depends on a large number of humans having a related emotional reaction to your content.

Many marketers have been quick to point out that it is impossible to “create” viral content and that virality is not a product in itself but an effect. A viral reaction to an image/blog post or a video can occur, but the content cannot be viral through its very nature.

But Is That True? Is It Possible To “Create” Viral Content?

Within this guide to making viral content ……

Read full article via The Ultimate Guide To Creating Viral Content.  From KISSmetrics

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Powerful Content Marketing Lessons From 2 Recent Viral Blockbusters

Recommended read.  Very good takeaways for all small business marketing management by example how-to.

Excerpt:  As content marketers, being good students of the Internet is an important aspect of our jobs…

Most of the viral content online is of a non-commercial nature, but the principles that allow it to become widely popular and massively syndicated are the same as those that are at play with viral content constructed for marketing purposes.

What follows are two recent examples of content becoming viral online. By looking closely at these examples, there are many takeaways we can use as content marketers to help us craft more successful campaigns in the future.

Read full article via Powerful Content Marketing Lessons From 2 Recent Viral Blockbusters.  From Blue Glass

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The Secrets Behind Content With 10,000+ Shares

Recommended read for all marketing management.  The how-to content with examples of content that goes viral.  As the author points out, the landscape has become very crowded.  To stand out in that crowd takes content skill.

Excerpt:  Crafting viral content is part formula, part intuition, and part luck, but by breaking down successes as you discover them, you will become increasingly more intuitive about what will and what won’t resonate with readers. By incorporating the above elements into your content, you will set yourself up with a considerable advantage over your competitors in an increasingly crowded and noisy landscape.

Read full article via The Secrets Behind Content With 10,000+ Shares.  From Blue Glass

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Behind the Scenes of 4 Hot Social Media Campaigns

Great article.  What makes a viral marketing and brand campaign?   Read how 4 others did it for tips and takeaways.

Excerpt: There is no one-size-fits-all strategy for developing content that’s poised to go viral. In many ways, a great piece of viral content, whether it be video, pictures or social media, becomes popular due to its alchemy. There’s something about the right mix of thoughtful, engaging and emotionally driving content that just pops on the Internet. In our Behind the Social Media Campaign Series, we delve deep into why and how certain branded campaigns capture that super-sharable magic.

Read full article via Behind the Scenes of 4 Hot Social Media Campaigns.  From Mashable

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5 Best Practices for Creating Viral Branded Videos

Marketing now requires a learning curve ..Social media and YouTube …go viral and the how-to they have been able to study and document…

Excerpt……….There has never been more opportunity for marketers to generate creative video campaigns that go viral. YouTube recently noted that more than 500 years worth of YouTube videos are watched on Facebook every day, and 700 YouTube videos are shared on Twitter each minute.

And yet, going viral still remains an elusive outcome for the vast majority of brand campaigns. What’s missing?

While many people have an opinion about what causes videos to go viral, there is now a growing body of knowledge based on publisher data analysis, YouTube trends and academic research that can help marketers understand what viral marketing is really about. Here are a few great insights to consider when creating a brand video that will thrive on the social web.

Read full article……….via 5 Best Practices for Creating Viral Branded Videos.  From Mashable

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Viral By Design: Teams in the Networked World – HBR

Recommended read……. we all feel, use and see this new and exploding networked world…this article has insight and points of need-to-know for small business……  either step up or be left behind at your peril.

Excerpt……With almost a billion friends on Facebook, six billion cell phone accounts globally, and twenty billion “things” from refrigerators to bridge spans to micro-medical devices soon to be wired by Internet, the digital age is upon us in full force. Everyone and everything is connected or soon will be by social media, on mobile platforms, and in the cloud. That puts vast new arrays of assets in play, from crowds to drones, sensors to shoppers. If teams can leverage those assets, hard and soft, digital and real-world, mass them quickly or marshal them with precision accuracy, teams can gain advantage as never before.

Read full article……via Viral By Design: Teams in the Networked World – Zachary Tumin and William Bratton – Harvard Business Review.

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The Viral Marketing Cheat Sheet

Excerpt….Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have 500-1000 times more impact than a non-viral campaign.

Crafting a successful viral marketing campaign is more difficult than it looks. It requires careful planning and research. Use this cheat sheet to get started.

Read infographic here….via The Viral Marketing Cheat Sheet.  From KissMetrics

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Elements Of A Viral Launch Page

Terrific article and extensive list of samples to each of the design elements outlined……recommended read.

Excerpt…..The strategies listed above provide a glimpse of how launch pages could be made more intriguing and shareable. Many of the start-ups we’ve analyzed have made use of various strategies to grow their numbers. Most importantly they built a service that people were interested in and they managed to share their vision among the right people making use of the viral loop.

But the list is by no means exhaustive and certainly the launch page was not the only reason the services took off. A well thought out placement in blogs, social media and among friends is often a necessary accompanying move. However: the launch page is always the first thing a potential user sees of a new idea and it would be wise to cater for the best possible conversion right there.

Read full article…….via Elements Of A Viral Launch Page – Smashing Magazine.

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